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{properties:{page:{size:{width:12240,height:15840},margin:{top:1440,right:1440,bottom:1440,left:1440}},\\n        headers:{default:new Header({children:[new Paragraph({alignment:AlignmentType.RIGHT,children:[new TextRun({text:'Rolina Visa Services \\\\u2014 Proposal Meta Ads',font:'Arial',size:16,color:'999999',italics:true})]})]})},\\n        footers:{default:new Footer({children:[new Paragraph({alignment:AlignmentType.CENTER,children:[new TextRun({text:'Page ',font:'Arial',size:16,color:'999999'}),new TextRun({children:[PageNumber.CURRENT],font:'Arial',size:16,color:'999999'})]})]})},\\n      },\\n      children:[\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'2.4  Contoh Iklan Kompetitor (Rekonstruksi)',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        P([new TextRun({text:'Catatan:',bold:true,italics:true}),new TextRun({text:' Akses langsung ke Facebook Ad Library dibatasi, sehingga contoh di bawah direkonstruksi berdasarkan 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"name": "system", "role": "system", "content": [{"type": "tool_result", "id": "call_00_eALuAJH6g68OfNsONkzB2113", "name": "write_file", "output": [{"type": "text", "text": "Wrote 10242 bytes to /app/working/workspaces/default/chunk3.js."}]}], "metadata": {}, "timestamp": "2026-06-19 00:50:23.998"}, []], [{"id": "hwR9vYo8GBQV9Ved8nyCax", "name": "Default", "role": "assistant", "content": [{"type": "thinking", "thinking": "Good. Now chunk4 - Section 4 (Funnel Strategy) + Section 5 (Ad Scripts for Australia)."}, {"type": "tool_use", "id": "call_00_wh5By7RfBkAmx1oV7m5g6374", "name": "write_file", "input": {"content": "\n    // ═══ SECTION 4: FUNNEL STRATEGY ═══\n    {properties:{page:{size:{width:12240,height:15840},margin:{top:1440,right:1440,bottom:1440,left:1440}},\n        headers:{default:new Header({children:[new Paragraph({alignment:AlignmentType.RIGHT,children:[new TextRun({text:'Rolina Visa Services \\u2014 Proposal Meta Ads',font:'Arial',size:16,color:'999999',italics:true})]})]})},\n        footers:{default:new Footer({children:[new Paragraph({alignment:AlignmentType.CENTER,children:[new TextRun({text:'Page ',font:'Arial',size:16,color:'999999'}),new TextRun({children:[PageNumber.CURRENT],font:'Arial',size:16,color:'999999'})]})]})},\n      },\n      children:[\n        new Paragraph({heading:HeadingLevel.HEADING_1,children:[new TextRun({text:'4. STRATEGI META ADS \\u2014 FUNNEL KOMPREHENSIF',bold:true,font:'Arial',size:36,color:'1F4E79'})]}),\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'4.1  Arsitektur Funnel 3-Tahap',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        P([new TextRun({text:'Funnel didesain untuk memindahkan calon klien dari AWARENESS \\u2192 CONSIDERATION \\u2192 CONVERSION (WhatsApp inquiry \\u2192 paid client).'})]),\n        sp(60),\n        MT(['TAHAP','TOFU (Top of Funnel)','MOFU (Middle of Funnel)','BOFU (Bottom of Funnel)'],[\n          ['Tujuan','Awareness & Reach','Consideration & Engagement','Conversion \\u2192 WhatsApp/Call'],\n          ['Target Audience','Cold audience\\nBelum kenal Rolina','Warm audience\\nSudah engage/visit','Hot audience\\nSiap konversi'],\n          ['Budget Alokasi','40-50%','25-35%','15-25%'],\n          ['Format Iklan','Video pendek (15-30s)\\nCarousel edukasi','Video testimonial\\nCarousel perbandingan','Single image CTA\\nInstant Experience'],\n          ['Copy Angle','Inspirasi + Edukasi\\n\\u201cBali is calling\\u201d','Trust + Proof\\n\\u201c20+ years experience\\u201d','Urgensi + Kemudahan\\n\\u201cChat us now on WhatsApp\\u201d'],\n          ['CTA','Learn More / Watch','Download Guide / Read More','WhatsApp Now / Free Consultation'],\n          ['Metrik Sukses','Impressions, Reach, CPM\\nVideo views 25%+','CTR, Landing Page Views\\nEngagement rate','Leads, CPL, Conversion rate\\nCost per booked client'],\n        ],[2000,2453,2453,2453],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],false,f,18),C(r[2],w[2],false,f,18),C(r[3],w[3],false,f,18)]),\n        sp(120),\n\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'4.2  Mekanisme Closing & Landing Page',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        P([new TextRun({text:'Semua iklan BOFU mengarahkan ke WhatsApp Rolina dengan pre-filled message.',bold:true})]),\n        sp(40),\n        P([new TextRun({text:'\\uD83D\\uDCCC  Flow:',bold:true,color:'2E75B6'}),new TextRun({text:' Iklan Meta \\u2192 Klik CTA \\u2192 WhatsApp Terbuka (pre-filled: \\u201cHalo Rolina! Saya tertarik info visa [nama visa]. Bisa dibantu?\\u201d)'})]),\n        sp(40),\n        P([new TextRun({text:'\\uD83D\\uDCCC  Alternatif:',bold:true,color:'2E75B6'}),new TextRun({text:' Landing page khusus dengan form isian singkat + WhatsApp floating button + Facebook Pixel tracking.'})]),\n        sp(80),\n        BP('WhatsApp Pre-Filled Message Examples:'),\n        MT(['Segment','Pre-Filled WhatsApp Message'],[\n          ['Tourist AU','Hi Rolina! I am from Australia, planning a trip to Bali. Can you help with the tourist visa process?'],\n          ['Retiree AU','Hi Rolina! Interested in the Retirement Visa for Bali. Would love a free consultation.'],\n          ['Investor AU','Hi Rolina! Looking into Investor KITAS for business setup in Bali. Can we chat?'],\n          ['Tourist NL','Hallo Rolina! Ik kom uit Nederland en wil naar Bali. Kunnen jullie helpen met een toeristenvisum?'],\n          ['Expat NL','Hallo Rolina! Ik overweeg om in Bali te wonen. Welk visum past bij mij?'],\n        ],[2400,6960],(r,w,f)=>[BC(r[0],w[0],19),C(r[1],w[1],false,f,19)]),\n        sp(120),\n\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'4.3  Targeting Detail: AUSTRALIA \\uD83C\\uDDE6\\uD83C\\uDDFA',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        MT(['Parameter','Setting'],[\n          ['Lokasi','Australia (semua state: NSW, VIC, QLD, WA, SA, TAS, NT, ACT)'],\n          ['Kota Prioritas','Sydney, Melbourne, Brisbane, Perth, Gold Coast, Adelaide'],\n          ['Umur','25-65 tahun'],\n          ['Bahasa','English'],\n          ['Minat (Interests)','Bali, Indonesia travel, Southeast Asia travel, Digital nomad, Expat life, Retirement abroad, Surfing, Yoga & wellness, Real estate investment abroad'],\n          ['Behavior','International travelers, Frequent travelers, Engaged shoppers (travel category)'],\n          ['Lookalike','1-3% Lookalike dari data klien existing Rolina (kalau ada)'],\n          ['Exclude','Orang yang sudah like/follow halaman Rolina (untuk TOFU), yang sudah konversi dalam 30 hari terakhir'],\n        ],[2200,7160],(r,w,f)=>[BC(r[0],w[0],19),C(r[1],w[1],false,f,19)]),\n        sp(40),\n        P([new TextRun({text:'Market insight:',bold:true}),new TextRun({text:' Australia adalah pasar #1 untuk Bali. 1,63 juta kedatangan/tahun (~25% dari total). Penerbangan langsung dari Sydney, Melbourne, Brisbane, Perth, Gold Coast, Adelaide, Darwin. Warga Australia eligible untuk e-VOA 30 hari, tapi banyak yang butuh visa lebih panjang (C1, KITAS, retiree).'})]),\n        sp(100),\n\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'4.4  Targeting Detail: BELANDA \\uD83C\\uDDF3\\uD83C\\uDDF1',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        MT(['Parameter','Setting'],[\n          ['Lokasi','Netherlands (semua provinsi)'],\n          ['Kota Prioritas','Amsterdam, Rotterdam, Den Haag, Utrecht, Eindhoven, Groningen'],\n          ['Umur','25-65 tahun'],\n          ['Bahasa','Dutch (Nederlands) + English'],\n          ['Minat (Interests)','Bali, Indonesi\\u00eb reizen, Zuidoost-Azi\\u00eb reizen, Digital nomad, Expat/Pensioen in buitenland, Surfen, Yoga, Investering in vastgoed'],\n          ['Behavior','International travelers, Frequent flyers, Travel planners'],\n          ['Lookalike','1-3% Lookalike dari data klien existing (kalau ada)'],\n          ['Exclude','Yang sudah like/follow, yang sudah konversi'],\n        ],[2200,7160],(r,w,f)=>[BC(r[0],w[0],19),C(r[1],w[1],false,f,19)]),\n        sp(40),\n        P([new TextRun({text:'Market insight:',bold:true}),new TextRun({text:' Belanda punya hubungan historis kuat dengan Indonesia. Banyak warga Belanda yang pensiun atau berbisnis di Bali. Target utama: pensiunan (retiree visa), digital nomad/remote worker, dan wisatawan long-stay. Bahasa Belanda jarang dipakai oleh kompetitor \\u2014 ini adalah BLUE OCEAN untuk Rolina.'})]),\n      ]},\n\n    // ═══ SECTION 5: AD SCRIPTS ═══\n    {properties:{page:{size:{width:12240,height:15840},margin:{top:1440,right:1440,bottom:1440,left:1440}},\n        headers:{default:new Header({children:[new Paragraph({alignment:AlignmentType.RIGHT,children:[new TextRun({text:'Rolina Visa Services \\u2014 Proposal Meta Ads',font:'Arial',size:16,color:'999999',italics:true})]})]})},\n        footers:{default:new Footer({children:[new Paragraph({alignment:AlignmentType.CENTER,children:[new TextRun({text:'Page ',font:'Arial',size:16,color:'999999'}),new TextRun({children:[PageNumber.CURRENT],font:'Arial',size:16,color:'999999'})]})]})},\n      },\n      children:[\n        new Paragraph({heading:HeadingLevel.HEADING_1,children:[new TextRun({text:'5. KREATIF IKLAN \\u2014 SCRIPT & FORMAT',bold:true,font:'Arial',size:36,color:'1F4E79'})]}),\n        P([new TextRun({text:'Berikut adalah script iklan detail untuk setiap tahap funnel, dipisahkan per negara target. Setiap script mencakup audience, copy, CTA, dan format visual yang direkomendasikan.',bold:true})]),\n        sp(40),\n\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'5.1  Kampanye Australia \\uD83C\\uDDE6\\uD83C\\uDDFA (9 Script)',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'TOFU \\u2014 Awareness (3 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\n\n        ...CAd('Australia','\\uD83C\\uDDE6\\uD83C\\uDDFA','TOFU-1: Destination Hype',\n          'Australians 25-55, interested in Bali/Indonesia travel, belum pernah engage dengan Rolina',\n          '\\uD83C\\uDF34 Dreaming of Bali?\\n\\nFrom the beaches of Seminyak to the rice terraces of Ubud \\u2014 your tropical escape is just a visa away.\\n\\nAnd getting that visa? It is easier than you think.\\n\\nAt Rolina Visa Services, we have been helping Australians explore Bali for over 20 years. Let us handle the paperwork while you plan your tan. \\u2600\\uFE0F',\n          'Learn More \\u2192',\n          'Video 15-20s: Drone shots Bali (pantai, sawah, pura) + text overlay + logo Rolina'),\n        ...CAd('Australia','\\uD83C\\uDDE6\\uD83C\\uDDFA','TOFU-2: Educational \\u2014 Which Visa?',\n          'Australians searching about Bali travel requirements, visa info',\n          '\\uD83E\\uDD14 Planning a Bali trip but confused about visas?\\n\\nHere is a quick guide for Australians:\\n\\n\\u2705 Short trip (<30 days): eVOA (apply online, $35)\\n\\u2705 Long stay (60-180 days): Tourist C1 Visa\\n\\u2705 Digital nomad / remote worker: Nomad KITAS\\n\\u2705 Retiring in Bali: Retirement KITAS\\n\\nNeed help figuring out which one you need? Rolina has 20+ years experience helping Aussies.',\n          'Get Free Visa Guide \\u2192',\n          'Carousel 4 slides: 1 visa type per slide + icon + singkat deskripsi'),\n        ...CAd('Australia','\\uD83C\\uDDE6\\uD83C\\uDDFA','TOFU-3: Retiree Angle',\n          'Australians 50-65, interested in retirement abroad, Bali property, expat life',\n          '\\uD83C\\uDFF4\\u200D\\u2620\\uFE0F Aussie, thinking about retiring in Bali?\\n\\n\\u2600\\uFE0F Year-round tropical climate\\n\\uD83D\\uDCB0 Cost of living 60-70% lower than Australia\\n\\uD83C\\uDF5C Incredible food, culture, and community\\n\\uD83C\\uDFE5 Property options for foreigners\\n\\nBut first \\u2014 you will need a Retirement KITAS. Rolina Visa Services has been helping Australian retirees settle in Bali for 20+ years.\\n\\nStart your Bali retirement journey today.',\n          'Learn About Retiree Visa \\u2192',\n          'Video 15-20s: Australian retiree enjoying Bali (villa, beach, cafe) + text overlay'),\n        sp(40),\n\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'MOFU \\u2014 Consideration (3 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\n        ...CAd('Australia','\\uD83C\\uDDE6\\uD83C\\uDDFA','MOFU-1: Trust & Credibility',\n          'Retargeting: orang yang sudah nonton TOFU video atau visit website',\n          '\\uD83C\\uDF1F 20+ Years. Thousands of Happy Clients. One Trusted Name.\\n\\nRolina Visa Services is one of Bali most established visa agencies, with specialist immigration consultants handling your application from start to finish.\\n\\n\\u2705 Licensed & official\\n\\u2705 Real-time status updates\\n\\u2705 Transparent process \\u2014 no surprises\\n\\u2705 Office in Bali \\u2014 we are here when you arrive!\\n\\nDo not trust your visa to just anyone. Trust experience.',\n          'Chat With Us on WhatsApp \\u2192',\n          'Video 20s: Tim Rolina di kantor, proses dokumen, brief interview singkat staff'),\n        ...CAd('Australia','\\uD83C\\uDDE6\\uD83C\\uDDFA','MOFU-2: Process Breakdown',\n          'Australians yang sudah lihat konten TOFU, tertarik tapi belum yakin',\n          '\\uD83D\\uDCCB Getting a Bali Visa \\u2014 Here is How Simple It Is:\\n\\n\\u2460 Step 1: Tell us which visa you need (free consultation!)\\n\\u2461 Step 2: Send us your documents (we will check everything)\\n\\u2462 Step 3: We submit to immigration\\n\\u2463 Step 4: Visa approved \\u2014 you are Bali-bound! \\u2708\\uFE0F\\n\\nNo stress. No confusion. Just 20 years of expertise doing the heavy lifting for you.',\n          'Start My Application \\u2192',\n          'Infographic-style static image: 4 steps with icons + Rolina branding'),\n        ...CAd('Australia','\\uD83C\\uDDE6\\uD83C\\uDDFA','MOFU-3: Testimonial/Comparison',\n          'Australians comparing visa agencies, searching reviews',\n          '\\u201cI was overwhelmed by the visa options for Bali. Rolina made it so easy \\u2014 they explained everything, handled the paperwork, and my visa was approved in 8 days!\\u201d \\u2014 Sarah M., Melbourne \\u2B50\\u2B50\\u2B50\\u2B50\\u2B50\\n\\n\\uD83D\\uDCB0 Competitive pricing\\n\\uD83D\\uDCC5 Fast processing\\n\\uD83D\\uDCDE Real people on WhatsApp \\u2014 not bots\\n\\nJoin thousands of Australians who trust Rolina for their Bali visa.',\n          'Chat on WhatsApp \\u2192',\n          'Carousel: 3x testimonial quotes + foto (stock or real client) + star ratings'),\n        sp(40),\n\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'BOFU \\u2014 Conversion (3 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\n        ...CAd('Australia','\\uD83C\\uDDE6\\uD83C\\uDDFA','BOFU-1: Direct WhatsApp CTA',\n          'Hot retargeting: visited landing page, engaged MOFU ads, belum konversi',\n          '\\uD83D\\uDEA8 Ready to get your Bali visa sorted?\\n\\nStop researching. Start booking.\\n\\nChat with Rolina visa specialists on WhatsApp RIGHT NOW. Tell us what you need and we will give you a clear answer \\u2014 free, no obligation.\\n\\n\\uD83D\\uDCAC Just tap Send Message below. We reply in minutes.',\n          '\\uD83D\\uDCAC Chat on WhatsApp Now',\n          'Single Image: WhatsApp chat screenshot preview + Bali beach background'),\n        ...CAd('Australia','\\uD83C\\uDDE6\\uD83C\\uDDFA','BOFU-2: Limited Offer / Urgency',\n          'Australians showing high intent (visit pricing page, multiple site visits)',\n          '\\uD83D\\uDD25 LIMITED OFFER \\u2014 This Month Only!\\n\\nGet a FREE 15-minute consultation + 5% off your first visa application with Rolina.\\n\\nWith 20+ years of experience, we make Bali visas simple:\\n\\u2705 We handle the paperwork\\n\\u2705 We track your application\\n\\u2705 You just pack your bags \\uD83C\\uDF34\\n\\n\\u23F3 Offer ends soon. Claim it now \\u2192',\n          '\\uD83C\\uDF9F\\uFE0F Claim My Discount \\u2192 WhatsApp',\n          'Static Image: Bright, bold text overlay FREE CONSULTATION + Bali image + countdown element'),\n        ...CAd('Australia','\\uD83C\\uDDE6\\uD83C\\uDDFA','BOFU-3: Retargeting \\u2014 Still Thinking?',\n          'Orang yang sudah chat WA tapi belum commit, atau visit tanpa konversi (3-7 hari lalu)',\n          '\\uD83E\\uDD14 Still thinking about your Bali visa?\\n\\nWe get it \\u2014 there is a lot to figure out. But here is the thing:\\n\\n\\u2705 The process is simpler than you think\\n\\u2705 20+ years means we have seen every case\\n\\u2705 One WhatsApp message is all it takes to start\\n\\nLet us just have a chat. No pressure. No commitment.\\n\\n\\uD83D\\uDCAC Message us now \\u2014 we are online and ready to help.',\n          '\\uD83D\\uDCAC Just a Quick Chat \\u2192 WhatsApp',\n          'Video 10-15s: Staff member speaking to camera: Got questions about your Bali visa? Let us chat!'),\n      ]},\n", "file_path": "/app/working/workspaces/default/chunk4.js"}, "raw_input": "{\"content\": \"\\n    // ═══ SECTION 4: FUNNEL STRATEGY ═══\\n    {properties:{page:{size:{width:12240,height:15840},margin:{top:1440,right:1440,bottom:1440,left:1440}},\\n        headers:{default:new Header({children:[new Paragraph({alignment:AlignmentType.RIGHT,children:[new TextRun({text:'Rolina Visa Services \\\\u2014 Proposal Meta Ads',font:'Arial',size:16,color:'999999',italics:true})]})]})},\\n        footers:{default:new Footer({children:[new Paragraph({alignment:AlignmentType.CENTER,children:[new TextRun({text:'Page ',font:'Arial',size:16,color:'999999'}),new TextRun({children:[PageNumber.CURRENT],font:'Arial',size:16,color:'999999'})]})]})},\\n      },\\n      children:[\\n        new Paragraph({heading:HeadingLevel.HEADING_1,children:[new TextRun({text:'4. 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Saya tertarik info visa [nama visa]. Bisa dibantu?\\\\u201d)'})]),\\n        sp(40),\\n        P([new TextRun({text:'\\\\uD83D\\\\uDCCC  Alternatif:',bold:true,color:'2E75B6'}),new TextRun({text:' Landing page khusus dengan form isian singkat + WhatsApp floating button + Facebook Pixel tracking.'})]),\\n        sp(80),\\n        BP('WhatsApp Pre-Filled Message Examples:'),\\n        MT(['Segment','Pre-Filled WhatsApp Message'],[\\n          ['Tourist AU','Hi Rolina! I am from Australia, planning a trip to Bali. Can you help with the tourist visa process?'],\\n          ['Retiree AU','Hi Rolina! Interested in the Retirement Visa for Bali. Would love a free consultation.'],\\n          ['Investor AU','Hi Rolina! Looking into Investor KITAS for business setup in Bali. Can we chat?'],\\n          ['Tourist NL','Hallo Rolina! Ik kom uit Nederland en wil naar Bali. Kunnen jullie helpen met een toeristenvisum?'],\\n          ['Expat NL','Hallo Rolina! Ik overweeg om in Bali te wonen. Welk visum past bij mij?'],\\n        ],[2400,6960],(r,w,f)=>[BC(r[0],w[0],19),C(r[1],w[1],false,f,19)]),\\n        sp(120),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'4.3  Targeting Detail: AUSTRALIA \\\\uD83C\\\\uDDE6\\\\uD83C\\\\uDDFA',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        MT(['Parameter','Setting'],[\\n          ['Lokasi','Australia (semua state: NSW, VIC, QLD, WA, SA, TAS, NT, ACT)'],\\n          ['Kota Prioritas','Sydney, Melbourne, Brisbane, Perth, Gold Coast, Adelaide'],\\n          ['Umur','25-65 tahun'],\\n          ['Bahasa','English'],\\n          ['Minat (Interests)','Bali, Indonesia travel, Southeast Asia travel, Digital nomad, Expat life, Retirement abroad, Surfing, Yoga & wellness, Real estate investment abroad'],\\n          ['Behavior','International travelers, Frequent travelers, Engaged shoppers (travel category)'],\\n          ['Lookalike','1-3% Lookalike dari data klien existing Rolina (kalau ada)'],\\n          ['Exclude','Orang yang sudah like/follow halaman Rolina (untuk TOFU), yang sudah konversi dalam 30 hari terakhir'],\\n        ],[2200,7160],(r,w,f)=>[BC(r[0],w[0],19),C(r[1],w[1],false,f,19)]),\\n        sp(40),\\n        P([new TextRun({text:'Market insight:',bold:true}),new TextRun({text:' Australia adalah pasar #1 untuk Bali. 1,63 juta kedatangan/tahun (~25% dari total). Penerbangan langsung dari Sydney, Melbourne, Brisbane, Perth, Gold Coast, Adelaide, Darwin. Warga Australia eligible untuk e-VOA 30 hari, tapi banyak yang butuh visa lebih panjang (C1, KITAS, retiree).'})]),\\n        sp(100),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'4.4  Targeting Detail: BELANDA \\\\uD83C\\\\uDDF3\\\\uD83C\\\\uDDF1',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        MT(['Parameter','Setting'],[\\n          ['Lokasi','Netherlands (semua provinsi)'],\\n          ['Kota Prioritas','Amsterdam, Rotterdam, Den Haag, Utrecht, Eindhoven, Groningen'],\\n          ['Umur','25-65 tahun'],\\n          ['Bahasa','Dutch (Nederlands) + English'],\\n          ['Minat (Interests)','Bali, Indonesi\\\\u00eb reizen, Zuidoost-Azi\\\\u00eb reizen, Digital nomad, Expat/Pensioen in buitenland, Surfen, Yoga, Investering in vastgoed'],\\n          ['Behavior','International travelers, Frequent flyers, Travel planners'],\\n          ['Lookalike','1-3% Lookalike dari data klien existing (kalau ada)'],\\n          ['Exclude','Yang sudah like/follow, yang sudah konversi'],\\n        ],[2200,7160],(r,w,f)=>[BC(r[0],w[0],19),C(r[1],w[1],false,f,19)]),\\n        sp(40),\\n        P([new TextRun({text:'Market insight:',bold:true}),new TextRun({text:' Belanda punya hubungan historis kuat dengan Indonesia. Banyak warga Belanda yang pensiun atau berbisnis di Bali. Target utama: pensiunan (retiree visa), digital nomad/remote worker, dan wisatawan long-stay. Bahasa Belanda jarang dipakai oleh kompetitor \\\\u2014 ini adalah BLUE OCEAN untuk Rolina.'})]),\\n      ]},\\n\\n    // ═══ SECTION 5: AD SCRIPTS ═══\\n    {properties:{page:{size:{width:12240,height:15840},margin:{top:1440,right:1440,bottom:1440,left:1440}},\\n        headers:{default:new Header({children:[new Paragraph({alignment:AlignmentType.RIGHT,children:[new TextRun({text:'Rolina Visa Services \\\\u2014 Proposal Meta Ads',font:'Arial',size:16,color:'999999',italics:true})]})]})},\\n        footers:{default:new Footer({children:[new Paragraph({alignment:AlignmentType.CENTER,children:[new TextRun({text:'Page ',font:'Arial',size:16,color:'999999'}),new TextRun({children:[PageNumber.CURRENT],font:'Arial',size:16,color:'999999'})]})]})},\\n      },\\n      children:[\\n        new Paragraph({heading:HeadingLevel.HEADING_1,children:[new TextRun({text:'5. KREATIF IKLAN \\\\u2014 SCRIPT & FORMAT',bold:true,font:'Arial',size:36,color:'1F4E79'})]}),\\n        P([new TextRun({text:'Berikut adalah script iklan detail untuk setiap tahap funnel, dipisahkan per negara target. Setiap script mencakup audience, copy, CTA, dan format visual yang direkomendasikan.',bold:true})]),\\n        sp(40),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'5.1  Kampanye Australia \\\\uD83C\\\\uDDE6\\\\uD83C\\\\uDDFA (9 Script)',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'TOFU \\\\u2014 Awareness (3 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\\n\\n        ...CAd('Australia','\\\\uD83C\\\\uDDE6\\\\uD83C\\\\uDDFA','TOFU-1: Destination Hype',\\n          'Australians 25-55, interested in Bali/Indonesia travel, belum pernah engage dengan Rolina',\\n          '\\\\uD83C\\\\uDF34 Dreaming of Bali?\\\\n\\\\nFrom the beaches of Seminyak to the rice terraces of Ubud \\\\u2014 your tropical escape is just a visa away.\\\\n\\\\nAnd getting that visa? It is easier than you think.\\\\n\\\\nAt Rolina Visa Services, we have been helping Australians explore Bali for over 20 years. Let us handle the paperwork while you plan your tan. \\\\u2600\\\\uFE0F',\\n          'Learn More \\\\u2192',\\n          'Video 15-20s: Drone shots Bali (pantai, sawah, pura) + text overlay + logo Rolina'),\\n        ...CAd('Australia','\\\\uD83C\\\\uDDE6\\\\uD83C\\\\uDDFA','TOFU-2: Educational \\\\u2014 Which Visa?',\\n          'Australians searching about Bali travel requirements, visa info',\\n          '\\\\uD83E\\\\uDD14 Planning a Bali trip but confused about visas?\\\\n\\\\nHere is a quick guide for Australians:\\\\n\\\\n\\\\u2705 Short trip (<30 days): eVOA (apply online, $35)\\\\n\\\\u2705 Long stay (60-180 days): Tourist C1 Visa\\\\n\\\\u2705 Digital nomad / remote worker: Nomad KITAS\\\\n\\\\u2705 Retiring in Bali: Retirement KITAS\\\\n\\\\nNeed help figuring out which one you need? Rolina has 20+ years experience helping Aussies.',\\n          'Get Free Visa Guide \\\\u2192',\\n          'Carousel 4 slides: 1 visa type per slide + icon + singkat deskripsi'),\\n        ...CAd('Australia','\\\\uD83C\\\\uDDE6\\\\uD83C\\\\uDDFA','TOFU-3: Retiree Angle',\\n          'Australians 50-65, interested in retirement abroad, Bali property, expat life',\\n          '\\\\uD83C\\\\uDFF4\\\\u200D\\\\u2620\\\\uFE0F Aussie, thinking about retiring in Bali?\\\\n\\\\n\\\\u2600\\\\uFE0F Year-round tropical climate\\\\n\\\\uD83D\\\\uDCB0 Cost of living 60-70% lower than Australia\\\\n\\\\uD83C\\\\uDF5C Incredible food, culture, and community\\\\n\\\\uD83C\\\\uDFE5 Property options for foreigners\\\\n\\\\nBut first \\\\u2014 you will need a Retirement KITAS. Rolina Visa Services has been helping Australian retirees settle in Bali for 20+ years.\\\\n\\\\nStart your Bali retirement journey today.',\\n          'Learn About Retiree Visa \\\\u2192',\\n          'Video 15-20s: Australian retiree enjoying Bali (villa, beach, cafe) + text overlay'),\\n        sp(40),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'MOFU \\\\u2014 Consideration (3 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\\n        ...CAd('Australia','\\\\uD83C\\\\uDDE6\\\\uD83C\\\\uDDFA','MOFU-1: Trust & Credibility',\\n          'Retargeting: orang yang sudah nonton TOFU video atau visit website',\\n          '\\\\uD83C\\\\uDF1F 20+ Years. Thousands of Happy Clients. One Trusted Name.\\\\n\\\\nRolina Visa Services is one of Bali most established visa agencies, with specialist immigration consultants handling your application from start to finish.\\\\n\\\\n\\\\u2705 Licensed & official\\\\n\\\\u2705 Real-time status updates\\\\n\\\\u2705 Transparent process \\\\u2014 no surprises\\\\n\\\\u2705 Office in Bali \\\\u2014 we are here when you arrive!\\\\n\\\\nDo not trust your visa to just anyone. Trust experience.',\\n          'Chat With Us on WhatsApp \\\\u2192',\\n          'Video 20s: Tim Rolina di kantor, proses dokumen, brief interview singkat staff'),\\n        ...CAd('Australia','\\\\uD83C\\\\uDDE6\\\\uD83C\\\\uDDFA','MOFU-2: Process Breakdown',\\n          'Australians yang sudah lihat konten TOFU, tertarik tapi belum yakin',\\n          '\\\\uD83D\\\\uDCCB Getting a Bali Visa \\\\u2014 Here is How Simple It Is:\\\\n\\\\n\\\\u2460 Step 1: Tell us which visa you need (free consultation!)\\\\n\\\\u2461 Step 2: Send us your documents (we will check everything)\\\\n\\\\u2462 Step 3: We submit to immigration\\\\n\\\\u2463 Step 4: Visa approved \\\\u2014 you are Bali-bound! \\\\u2708\\\\uFE0F\\\\n\\\\nNo stress. No confusion. Just 20 years of expertise doing the heavy lifting for you.',\\n          'Start My Application \\\\u2192',\\n          'Infographic-style static image: 4 steps with icons + Rolina branding'),\\n        ...CAd('Australia','\\\\uD83C\\\\uDDE6\\\\uD83C\\\\uDDFA','MOFU-3: Testimonial/Comparison',\\n          'Australians comparing visa agencies, searching reviews',\\n          '\\\\u201cI was overwhelmed by the visa options for Bali. Rolina made it so easy \\\\u2014 they explained everything, handled the paperwork, and my visa was approved in 8 days!\\\\u201d \\\\u2014 Sarah M., Melbourne \\\\u2B50\\\\u2B50\\\\u2B50\\\\u2B50\\\\u2B50\\\\n\\\\n\\\\uD83D\\\\uDCB0 Competitive pricing\\\\n\\\\uD83D\\\\uDCC5 Fast processing\\\\n\\\\uD83D\\\\uDCDE Real people on WhatsApp \\\\u2014 not bots\\\\n\\\\nJoin thousands of Australians who trust Rolina for their Bali visa.',\\n          'Chat on WhatsApp \\\\u2192',\\n          'Carousel: 3x testimonial quotes + foto (stock or real client) + star ratings'),\\n        sp(40),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'BOFU \\\\u2014 Conversion (3 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\\n        ...CAd('Australia','\\\\uD83C\\\\uDDE6\\\\uD83C\\\\uDDFA','BOFU-1: Direct WhatsApp CTA',\\n          'Hot retargeting: visited landing page, engaged MOFU ads, belum konversi',\\n          '\\\\uD83D\\\\uDEA8 Ready to get your Bali visa sorted?\\\\n\\\\nStop researching. Start booking.\\\\n\\\\nChat with Rolina visa specialists on WhatsApp RIGHT NOW. Tell us what you need and we will give you a clear answer \\\\u2014 free, no obligation.\\\\n\\\\n\\\\uD83D\\\\uDCAC Just tap Send Message below. We reply in minutes.',\\n          '\\\\uD83D\\\\uDCAC Chat on WhatsApp Now',\\n          'Single Image: WhatsApp chat screenshot preview + Bali beach background'),\\n        ...CAd('Australia','\\\\uD83C\\\\uDDE6\\\\uD83C\\\\uDDFA','BOFU-2: Limited Offer / Urgency',\\n          'Australians showing high intent (visit pricing page, multiple site visits)',\\n          '\\\\uD83D\\\\uDD25 LIMITED OFFER \\\\u2014 This Month Only!\\\\n\\\\nGet a FREE 15-minute consultation + 5% off your first visa application with Rolina.\\\\n\\\\nWith 20+ years of experience, we make Bali visas simple:\\\\n\\\\u2705 We handle the paperwork\\\\n\\\\u2705 We track your application\\\\n\\\\u2705 You just pack your bags \\\\uD83C\\\\uDF34\\\\n\\\\n\\\\u23F3 Offer ends soon. Claim it now \\\\u2192',\\n          '\\\\uD83C\\\\uDF9F\\\\uFE0F Claim My Discount \\\\u2192 WhatsApp',\\n          'Static Image: Bright, bold text overlay FREE CONSULTATION + Bali image + countdown element'),\\n        ...CAd('Australia','\\\\uD83C\\\\uDDE6\\\\uD83C\\\\uDDFA','BOFU-3: Retargeting \\\\u2014 Still Thinking?',\\n          'Orang yang sudah chat WA tapi belum commit, atau visit tanpa konversi (3-7 hari lalu)',\\n          '\\\\uD83E\\\\uDD14 Still thinking about your Bali visa?\\\\n\\\\nWe get it \\\\u2014 there is a lot to figure out. But here is the thing:\\\\n\\\\n\\\\u2705 The process is simpler than you think\\\\n\\\\u2705 20+ years means we have seen every case\\\\n\\\\u2705 One WhatsApp message is all it takes to start\\\\n\\\\nLet us just have a chat. No pressure. No commitment.\\\\n\\\\n\\\\uD83D\\\\uDCAC Message us now \\\\u2014 we are online and ready to help.',\\n          '\\\\uD83D\\\\uDCAC Just a Quick Chat \\\\u2192 WhatsApp',\\n          'Video 10-15s: Staff member speaking to camera: Got questions about your Bali visa? Let us chat!'),\\n      ]},\\n\", \"file_path\": \"/app/working/workspaces/default/chunk4.js\"}"}], "metadata": {}, "timestamp": "2026-06-19 00:50:25.060"}, []], [{"id": "KT8yyC72E3qGqkRyFyFkoP", "name": "system", "role": "system", "content": [{"type": "tool_result", "id": "call_00_wh5By7RfBkAmx1oV7m5g6374", "name": "write_file", "output": [{"type": "text", "text": "Wrote 15035 bytes to /app/working/workspaces/default/chunk4.js."}]}], "metadata": {}, "timestamp": "2026-06-19 00:50:56.481"}, []], [{"id": "EqitzMrArYSGbwteYWYzJT", "name": "Default", "role": "assistant", "content": [{"type": "thinking", "thinking": "Good. Now chunk5 - Section 5 NL ads + Section 6 (Budget) + Section 7 + closing."}, {"type": "tool_use", "id": "call_00_u6DrnbKJGGJY3loW95OP3755", "name": "write_file", "input": {"content": "\n    // ═══ SECTION 5.2: Netherlands Ad Scripts ═══\n    {properties:{page:{size:{width:12240,height:15840},margin:{top:1440,right:1440,bottom:1440,left:1440}},\n        headers:{default:new Header({children:[new Paragraph({alignment:AlignmentType.RIGHT,children:[new TextRun({text:'Rolina Visa Services \\u2014 Proposal Meta Ads',font:'Arial',size:16,color:'999999',italics:true})]})]})},\n        footers:{default:new Footer({children:[new Paragraph({alignment:AlignmentType.CENTER,children:[new TextRun({text:'Page ',font:'Arial',size:16,color:'999999'}),new TextRun({children:[PageNumber.CURRENT],font:'Arial',size:16,color:'999999'})]})]})},\n      },\n      children:[\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'5.2  Kampanye Belanda \\uD83C\\uDDF3\\uD83C\\uDDF1 (6 Script)',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'TOFU \\u2014 Awareness (2 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\n        ...CAd('Netherlands','\\uD83C\\uDDF3\\uD83C\\uDDF1','TOFU-1: Destination Hype (Dutch)',\n          'Dutch citizens 25-65, interested in Bali/Indonesia travel, belum engage',\n          '\\uD83C\\uDF34 Droom je van Bali?\\n\\nVan de rijstterrassen van Ubud tot de stranden van Canggu \\u2014 jouw tropische avontuur wacht op je.\\n\\nEn het visum? Dat is makkelijker dan je denkt.\\n\\nRolina Visa Services helpt Nederlanders al 20+ jaar met hun visum voor Indonesi\\u00eb. Wij regelen het papierwerk, jij pakt je koffers. \\u2708\\uFE0F',\n          'Meer Info \\u2192',\n          'Video 15-20s: Drone shots Bali + text overlay in Dutch + logo Rolina'),\n        ...CAd('Netherlands','\\uD83C\\uDDF3\\uD83C\\uDDF1','TOFU-2: Educational \\u2014 Visa Types (Dutch/English)',\n          'Dutch citizens researching visa requirements, Bali travel planning',\n          '\\uD83D\\uDCDC Welk visum heb je nodig voor Bali?\\n\\nKorte gids voor Nederlanders:\\n\\n\\u2705 Kort verblijf (<30 dagen): e-VOA ($35 online)\\n\\u2705 Lang verblijf (60-180 dagen): Tourist C1 Visa\\n\\u2705 Digital nomad / remote werk: Nomad KITAS\\n\\u2705 Pensioen in Bali: Retirement KITAS\\n\\u2705 Investeren: Investor KITAS\\n\\nAl 20+ jaar helpen wij Nederlanders met het juiste visum. Vraag gratis advies!',\n          'Gratis Visumgids Downloaden \\u2192',\n          'Carousel 5 slides: 1 visa type per slide, Dutch text, clean icons'),\n        sp(40),\n\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'MOFU \\u2014 Consideration (2 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\n        ...CAd('Netherlands','\\uD83C\\uDDF3\\uD83C\\uDDF1','MOFU-1: Trust & Heritage (Dutch)',\n          'Retargeting: Dutch audience yang sudah lihat TOFU content',\n          '\\uD83C\\uDDF3\\uD83C\\uDDF1\\uD83E\\uDD1D\\uD83C\\uDDEE\\uD83C\\uDDE9 De Nederlands-Indonesische connectie is bijzonder. En wij begrijpen dat.\\n\\nRolina Visa Services \\u2014 20+ jaar ervaring in Bali:\\n\\u2705 Erkend & officieel visumbureau\\n\\u2705 Nederlandstalige ondersteuning beschikbaar\\n\\u2705 Real-time status updates van je aanvraag\\n\\u2705 Kantoor in Bali \\u2014 we zijn er als je aankomt!\\n\\nVertrouw je visum niet aan zomaar iemand toe. Vertrouw op ervaring.',\n          '\\uD83D\\uDCAC Chat met ons op WhatsApp',\n          'Video 20s: Tim Rolina, footage kantor Bali, interview staf singkat (Dutch subtitle)'),\n        ...CAd('Netherlands','\\uD83C\\uDDF3\\uD83C\\uDDF1','MOFU-2: Retiree Case Study (Dutch)',\n          'Dutch 50-65, retirement planning, expat/investor interest',\n          '\\u201cMijn droom was om mijn pensioen in Bali door te brengen. Rolina heeft alles geregeld \\u2014 van visum tot verlenging. Geen stress, alleen maar genieten.\\u201d \\u2014 Hans & Marijke, voormalig Amsterdam\\n\\n\\uD83C\\uDF34 Pensioen in Bali? Dit is waarom:\\n\\u2600\\uFE0F Heel jaar door tropisch klimaat\\n\\uD83D\\uDCB0 Levensonderhoud 60-70% goedkoper dan Nederland\\n\\uD83C\\uDF5C Geweldig eten, cultuur & gemeenschap\\n\\nBegin vandaag nog met jouw Bali-pensioenplan.',\n          '\\uD83D\\uDCAC WhatsApp \\u2014 Vrijblijvend Advies',\n          'Carousel 3 slides: couple photo + testimonial + Bali retirement lifestyle imagery'),\n        sp(40),\n\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'BOFU \\u2014 Conversion (2 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\n        ...CAd('Netherlands','\\uD83C\\uDDF3\\uD83C\\uDDF1','BOFU-1: Direct WhatsApp (Dutch/English)',\n          'Hot retargeting: Dutch users who visited website, clicked MOFU, high intent',\n          '\\u2708\\uFE0F Klaar om je Bali-visum te regelen?\\n\\nStop met onderzoeken. Begin met boeken.\\n\\nStuur ons NU een WhatsApp-bericht. Vertel wat je nodig hebt en wij geven je binnen enkele minuten duidelijk antwoord \\u2014 gratis en vrijblijvend.\\n\\n\\uD83D\\uDCAC Tik op Bericht Sturen hieronder. We reageren snel!',\n          '\\uD83D\\uDCAC Stuur Bericht op WhatsApp',\n          'Single Image: WhatsApp mockup with Dutch text + Bali beach background'),\n        ...CAd('Netherlands','\\uD83C\\uDDF3\\uD83C\\uDDF1','BOFU-2: Nog aan het twijfelen? (Dutch)',\n          'Dutch users who engaged but did not convert, retargeting 3-7 days later',\n          '\\uD83E\\uDD14 Nog aan het twijfelen over je visum voor Bali?\\n\\nWe snappen het \\u2014 er komt veel bij kijken. Maar:\\n\\n\\u2705 Het proces is simpeler dan je denkt\\n\\u2705 20+ jaar ervaring = we hebben elke situatie gezien\\n\\u2705 \\u00c9\\u00e9n WhatsApp-bericht is genoeg om te starten\\n\\nLaten we gewoon even praten. Geen druk. Geen verplichting.\\n\\n\\uD83D\\uDCAC Stuur ons nu een bericht \\u2014 we zijn online!',\n          '\\uD83D\\uDCAC Gewoon Even Chatten \\u2192 WhatsApp',\n          'Video 10-15s: Warm, friendly \\u2014 staff member brief to camera (Dutch subtitle): Vragen over je Bali-visum? Stuur ons een berichtje!'),\n      ]},\n\n    // ═══ SECTION 6: BUDGET & FEE ═══\n    {properties:{page:{size:{width:12240,height:15840},margin:{top:1440,right:1440,bottom:1440,left:1440}},\n        headers:{default:new Header({children:[new Paragraph({alignment:AlignmentType.RIGHT,children:[new TextRun({text:'Rolina Visa Services \\u2014 Proposal Meta Ads',font:'Arial',size:16,color:'999999',italics:true})]})]})},\n        footers:{default:new Footer({children:[new Paragraph({alignment:AlignmentType.CENTER,children:[new TextRun({text:'Page ',font:'Arial',size:16,color:'999999'}),new TextRun({children:[PageNumber.CURRENT],font:'Arial',size:16,color:'999999'})]})]})},\n      },\n      children:[\n        new Paragraph({heading:HeadingLevel.HEADING_1,children:[new TextRun({text:'6. BUDGET, TIMELINE & FEE',bold:true,font:'Arial',size:36,color:'1F4E79'})]}),\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'6.1  Budget Iklan \\u2014 3 Tier',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        P([new TextRun({text:'Budget di bawah adalah TOTAL AD SPEND bulanan (biaya langsung ke Meta). Fee advertiser di luar ini (lihat bagian 6.2).',bold:true})]),\n        sp(60),\n        MT(['','STARTER \\uD83C\\uDF31','GROWTH \\uD83D\\uDE80','AGGRESSIVE \\uD83D\\uDD25'],[\n          ['Budget/bln','Rp 3.000.000 \\u2013 5.000.000','Rp 6.000.000 \\u2013 9.000.000','Rp 12.000.000 \\u2013 15.000.000'],\n          ['Market Split','60% AU / 40% NL','60% AU / 40% NL','60% AU / 40% NL'],\n          ['Funnel Split','TOFU 50% / MOFU 30% / BOFU 20%','TOFU 40% / MOFU 35% / BOFU 25%','TOFU 35% / MOFU 35% / BOFU 30%'],\n          ['Ads Running','6-8 ads (rotasi)','10-15 ads (A/B test)','15-20 ads (full funnel)'],\n          ['Est. Reach','50.000 \\u2013 80.000/bln','150.000 \\u2013 250.000/bln','400.000 \\u2013 600.000/bln'],\n          ['Est. Leads (WA)','50 \\u2013 80/bln','120 \\u2013 180/bln','250 \\u2013 400/bln'],\n          ['Est. CPL','Rp 40.000 \\u2013 60.000','Rp 30.000 \\u2013 50.000','Rp 25.000 \\u2013 40.000'],\n          ['Est. Klien','10 \\u2013 20/bln','25 \\u2013 45/bln','50 \\u2013 80/bln'],\n          ['Cocok Untuk','Testing market, brand awareness awal, budget terbatas','Scale-up setelah data terkumpul, mulai lihat ROI','Dominasi pasar, maksimalkan share of voice'],\n        ],[2200,2386,2386,2386],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],false,f,18),C(r[2],w[2],false,f,18),C(r[3],w[3],false,f,18)]),\n        sp(80),\n\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'6.2  Fee Advertiser / Agency',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        P([new TextRun({text:'Fee bulanan untuk manajemen iklan (di luar ad spend). Mencakup riset, pembuatan konten, setup, monitoring, optimasi harian, A/B testing, dan laporan bulanan.',bold:true})]),\n        sp(40),\n        MT(['','BASIC \\uD83D\\uDCBC','STANDARD \\u2B50','PREMIUM \\uD83D\\uDC51'],[\n          ['Fee/bln','Rp 4.000.000','Rp 6.000.000','Rp 8.500.000'],\n          ['Jumlah Ads/bln','4-6 ads','8-12 ads','12-20 ads'],\n          ['A/B Testing','Basic (2-3 variants)','Moderate (4-6 variants)','Advanced (multi-variant)'],\n          ['Reporting','Monthly PDF report','Monthly report + mid-month check-in','Weekly update + monthly deep-dive'],\n          ['Revisi Konten','1x revisi/bln','2x revisi/bln','Unlimited revisi'],\n          ['Landing Page','Tidak termasuk','Basic landing page (1 page)','Full landing page + split test'],\n          ['Konsultasi','Email/WA support','Weekly call (30 min)','Weekly call + strategy session'],\n          ['Cocok untuk Tier','Starter Budget','Growth Budget','Aggressive Budget'],\n        ],[2200,2386,2386,2386],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],false,f,18),C(r[2],w[2],false,f,18),C(r[3],w[3],false,f,18)]),\n        sp(60),\n        BP('Total Investasi Bulanan (Ad Spend + Fee):'),\n        MT(['Kombinasi','Total/bln (Min)','Total/bln (Max)','Cocok Untuk'],[\n          ['Starter + Basic','Rp 7.000.000','Rp 9.000.000','Uji coba pasar, budget kecil'],\n          ['Growth + Standard','Rp 12.000.000','Rp 15.000.000','Scale-up, mulai serius'],\n          ['Aggressive + Premium','Rp 20.500.000','Rp 23.500.000','Dominasi pasar, ROI maksimum'],\n        ],[2600,2260,2260,2240],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],false,f,18),C(r[2],w[2],false,f,18),C(r[3],w[3],false,f,18)]),\n        sp(40),\n        P([new TextRun({text:'Rekomendasi:',bold:true}),new TextRun({text:' Mulai dengan Growth + Standard (Rp\\u200912\\u201315jt/bln) setelah 1 bulan testing Starter. Ini memberi cukup budget untuk data gathering, A/B testing, dan mulai menghasilkan leads berkualitas tanpa overspend.'})]),\n        sp(100),\n\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'6.3  Timeline Implementasi',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        MT(['Bulan','Fase','Aktivitas'],[\n          ['Bulan 1','SETUP & TEST','Setup Meta Business Suite, Pixel, WhatsApp integration, landing page. Launch TOFU campaign (Starter budget). 4-6 ads testing. Gathering data audience & creative performance.'],\n          ['Bulan 2','OPTIMIZE','Analisis data Bulan 1. Scale winners, kill losers. Mulai MOFU retargeting. Budget naik ke Growth tier. A/B test audiences, copy, creative. Mulai melihat leads WA.'],\n          ['Bulan 3','SCALE','Full funnel running. BOFU conversion ads aktif. Remarketing campaign jalan. Budget di Growth-Aggressive. Reviews/testimonial collection dimulai.'],\n          ['Bulan 4-6','DOMINATE','Aggressive budget. Lookalike audiences dibuat dari data klien. Multi-market expansion. Full reporting & strategy refinement. ROI positif.'],\n        ],[1400,1600,6360],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],true,f,18),C(r[2],w[2],false,f,18)]),\n        sp(100),\n\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'6.4  KPI & Metrik Sukses',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        MT(['Metrik','Target Bulan 1-2','Target Bulan 3-4','Target Bulan 5+'],[\n          ['CPM','< Rp 30.000','< Rp 25.000','< Rp 20.000'],\n          ['CTR (Click-Through Rate)','> 1.5%','> 2.0%','> 2.5%'],\n          ['CPC (Cost per Click)','< Rp 2.000','< Rp 1.500','< Rp 1.000'],\n          ['CPL \\u2014 Cost per Lead (WA)','< Rp 60.000','< Rp 40.000','< Rp 30.000'],\n          ['Leads/bln (WA messages)','50 - 80','120 - 180','250 - 400'],\n          ['Conversion Rate (Lead \\u2192 Client)','> 15%','> 20%','> 25%'],\n          ['Cost per Acquired Client','< Rp 400.000','< Rp 200.000','< Rp 120.000'],\n          ['ROAS','N/A (branding)','1.5x - 3x','3x - 8x+'],\n          ['Video View Rate (25%+)','> 25%','> 30%','> 35%'],\n        ],[3000,2120,2120,2120],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],false,f,18),C(r[2],w[2],false,f,18),C(r[3],w[3],false,f,18)]),\n      ]},\n\n    // ═══ SECTION 7: RECOMMENDATIONS ═══\n    {properties:{page:{size:{width:12240,height:15840},margin:{top:1440,right:1440,bottom:1440,left:1440}},\n        headers:{default:new Header({children:[new Paragraph({alignment:AlignmentType.RIGHT,children:[new TextRun({text:'Rolina Visa Services \\u2014 Proposal Meta Ads',font:'Arial',size:16,color:'999999',italics:true})]})]})},\n        footers:{default:new Footer({children:[new Paragraph({alignment:AlignmentType.CENTER,children:[new TextRun({text:'Page ',font:'Arial',size:16,color:'999999'}),new TextRun({children:[PageNumber.CURRENT],font:'Arial',size:16,color:'999999'})]})]})},\n      },\n      children:[\n        new Paragraph({heading:HeadingLevel.HEADING_1,children:[new TextRun({text:'7. REKOMENDASI & NEXT STEPS',bold:true,font:'Arial',size:36,color:'1F4E79'})]}),\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'7.1  Quick Wins (Bisa Dilakukan Sekarang)',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        Num('Pasang WhatsApp floating button di website Rolina \\u2014 90%+ kompetitor sudah punya ini'),\n        Num('Tambahkan halaman Pricing atau setidaknya range harga di website'),\n        Num('Buat Google Business Profile (Google Maps) dan kumpulkan review existing clients'),\n        Num('Siapkan 2-3 testimonial dari klien existing \\u2014 foto + quote singkat'),\n        Num('Setup Meta Business Suite & Facebook Pixel di website'),\n        Num('Buat template WhatsApp quick reply untuk inquiry visa'),\n        sp(60),\n\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'7.2  Rekomendasi Strategis Jangka Panjang',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        Num('Multi-Language Website: Minimal tambahkan Bahasa Belanda (NL) \\u2014 buka pasar Eropa lebih luas'),\n        Num('Content Marketing: Blog reguler tentang panduan visa, tips Bali, update regulasi imigrasi'),\n        Num('Video Content Bank: Kumpulkan footage Bali + footage kantor Rolina untuk library konten iklan'),\n        Num('WhatsApp Business API: Untuk automasi reply, katalog layanan, dan tracking'),\n        Num('Retargeting Funnel: Bangun email list dari leads WhatsApp untuk newsletter & promosi'),\n        Num('Referral Program: Diskon untuk klien yang referral teman \\u2014 word-of-mouth masih channel #1'),\n        sp(120),\n\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'7.3  Risiko & Mitigasi',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        MT(['Risiko','Dampak','Mitigasi'],[\n          ['Perubahan regulasi visa','Konten iklan jadi outdated','Monitor imigrasi.go.id rutin; update konten < 48 jam'],\n          ['Kompetitor outspend','CPM naik, CPL naik','Fokus pada creative quality > budget; niche targeting'],\n          ['WhatsApp response lambat','Lead hilang/drop off','Siapkan 1 orang dedicated untuk WA response < 15 menit'],\n          ['Ad fatigue','CTR turun, cost naik','Rotasi creative setiap 2-3 minggu; refresh konten'],\n          ['Conversion rate rendah','ROI negatif','A/B test copy, tawaran, audience; review kualitas follow-up'],\n        ],[2400,2000,4960],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],false,f,18),C(r[2],w[2],false,f,18)]),\n        sp(120),\n\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'7.4  Penutup',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\n        P([new TextRun({text:'Rolina Visa Services punya aset paling berharga yang tidak dimiliki sebagian besar kompetitor: PENGALAMAN 20+ TAHUN. Ini adalah fondasi kepercayaan yang sangat kuat \\u2014 terutama untuk audiens Australia dan Belanda yang menghargai kredibilitas dan stabilitas.'})]),\n        sp(60),\n        BP('Dengan strategi Meta Ads yang tepat, Rolina bisa:'),\n        Bul('Membangun brand awareness sebagai The Most Experienced Visa Agency in Bali'),\n        Bul('Menghasilkan 50-400 leads berkualitas via WhatsApp setiap bulan'),\n        Bul('Mengkonversi 15-80+ klien baru per bulan'),\n        Bul('Mencapai ROAS 3-8x+ setelah fase optimasi (bulan 3+)'),\n        Bul('Menjadi GO-TO visa agency untuk market Australia & Belanda'),\n        sp(60),\n        P([new TextRun({text:'Langkah selanjutnya:',bold:true,font:'Arial',size:22,color:'1F4E79'})]),\n        Bul('Diskusi dan approval proposal ini oleh Mas Eko & tim Rolina'),\n        Bul('Pilih tier budget + fee yang sesuai'),\n        Bul('Setup teknis (Pixel, WhatsApp integration, landing page)'),\n        Bul('Mulai Bulan 1: Launch campaign!'),\n        sp(200),\n        new Paragraph({alignment:AlignmentType.CENTER,border:{top:{style:BorderStyle.SINGLE,size:2,color:'1F4E79'}},\n          children:[\n            new TextRun({text:'\\n\\n',size:16}),\n            new TextRun({text:'Terima kasih atas kepercayaannya, Mas Eko! \\uD83D\\uDE4F',bold:true,font:'Arial',size:24,color:'1F4E79'}),\n            new TextRun({text:'\\n\\nAgustini \\u2014 Digital Marketing Strategist\\nProposal disusun Juni 2026 untuk Rolina Visa Services\\nrolinavisaservices.com',font:'Arial',size:18,color:'888888'})\n          ]}),\n      ]},\n  ]\n});\n\n// ═══ GENERATE DOCX ═══\nconst outputPath = '/app/working/workspaces/default/Proposal_Rolina_Komprehensif_2026.docx';\n\nPacker.toBuffer(doc).then(buffer => {\n    fs.writeFileSync(outputPath, buffer);\n    console.log('\\u2705 Proposal komprehensif berhasil dibuat!');\n    console.log('File:', outputPath);\n    console.log('Size:', (buffer.length / 1024).toFixed(1), 'KB');\n}).catch(err => {\n    console.error('Error:', err);\n    process.exit(1);\n});\n", "file_path": "/app/working/workspaces/default/chunk5.js"}, "raw_input": "{\"content\": \"\\n    // ═══ SECTION 5.2: Netherlands Ad Scripts ═══\\n    {properties:{page:{size:{width:12240,height:15840},margin:{top:1440,right:1440,bottom:1440,left:1440}},\\n        headers:{default:new Header({children:[new Paragraph({alignment:AlignmentType.RIGHT,children:[new TextRun({text:'Rolina Visa Services \\\\u2014 Proposal Meta Ads',font:'Arial',size:16,color:'999999',italics:true})]})]})},\\n        footers:{default:new Footer({children:[new Paragraph({alignment:AlignmentType.CENTER,children:[new TextRun({text:'Page ',font:'Arial',size:16,color:'999999'}),new TextRun({children:[PageNumber.CURRENT],font:'Arial',size:16,color:'999999'})]})]})},\\n      },\\n      children:[\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'5.2  Kampanye Belanda \\\\uD83C\\\\uDDF3\\\\uD83C\\\\uDDF1 (6 Script)',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'TOFU \\\\u2014 Awareness (2 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\\n        ...CAd('Netherlands','\\\\uD83C\\\\uDDF3\\\\uD83C\\\\uDDF1','TOFU-1: Destination Hype (Dutch)',\\n          'Dutch citizens 25-65, interested in Bali/Indonesia travel, belum engage',\\n          '\\\\uD83C\\\\uDF34 Droom je van Bali?\\\\n\\\\nVan de rijstterrassen van Ubud tot de stranden van Canggu \\\\u2014 jouw tropische avontuur wacht op je.\\\\n\\\\nEn het visum? Dat is makkelijker dan je denkt.\\\\n\\\\nRolina Visa Services helpt Nederlanders al 20+ jaar met hun visum voor Indonesi\\\\u00eb. Wij regelen het papierwerk, jij pakt je koffers. \\\\u2708\\\\uFE0F',\\n          'Meer Info \\\\u2192',\\n          'Video 15-20s: Drone shots Bali + text overlay in Dutch + logo Rolina'),\\n        ...CAd('Netherlands','\\\\uD83C\\\\uDDF3\\\\uD83C\\\\uDDF1','TOFU-2: Educational \\\\u2014 Visa Types (Dutch/English)',\\n          'Dutch citizens researching visa requirements, Bali travel planning',\\n          '\\\\uD83D\\\\uDCDC Welk visum heb je nodig voor Bali?\\\\n\\\\nKorte gids voor Nederlanders:\\\\n\\\\n\\\\u2705 Kort verblijf (<30 dagen): e-VOA ($35 online)\\\\n\\\\u2705 Lang verblijf (60-180 dagen): Tourist C1 Visa\\\\n\\\\u2705 Digital nomad / remote werk: Nomad KITAS\\\\n\\\\u2705 Pensioen in Bali: Retirement KITAS\\\\n\\\\u2705 Investeren: Investor KITAS\\\\n\\\\nAl 20+ jaar helpen wij Nederlanders met het juiste visum. Vraag gratis advies!',\\n          'Gratis Visumgids Downloaden \\\\u2192',\\n          'Carousel 5 slides: 1 visa type per slide, Dutch text, clean icons'),\\n        sp(40),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'MOFU \\\\u2014 Consideration (2 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\\n        ...CAd('Netherlands','\\\\uD83C\\\\uDDF3\\\\uD83C\\\\uDDF1','MOFU-1: Trust & Heritage (Dutch)',\\n          'Retargeting: Dutch audience yang sudah lihat TOFU content',\\n          '\\\\uD83C\\\\uDDF3\\\\uD83C\\\\uDDF1\\\\uD83E\\\\uDD1D\\\\uD83C\\\\uDDEE\\\\uD83C\\\\uDDE9 De Nederlands-Indonesische connectie is bijzonder. En wij begrijpen dat.\\\\n\\\\nRolina Visa Services \\\\u2014 20+ jaar ervaring in Bali:\\\\n\\\\u2705 Erkend & officieel visumbureau\\\\n\\\\u2705 Nederlandstalige ondersteuning beschikbaar\\\\n\\\\u2705 Real-time status updates van je aanvraag\\\\n\\\\u2705 Kantoor in Bali \\\\u2014 we zijn er als je aankomt!\\\\n\\\\nVertrouw je visum niet aan zomaar iemand toe. Vertrouw op ervaring.',\\n          '\\\\uD83D\\\\uDCAC Chat met ons op WhatsApp',\\n          'Video 20s: Tim Rolina, footage kantor Bali, interview staf singkat (Dutch subtitle)'),\\n        ...CAd('Netherlands','\\\\uD83C\\\\uDDF3\\\\uD83C\\\\uDDF1','MOFU-2: Retiree Case Study (Dutch)',\\n          'Dutch 50-65, retirement planning, expat/investor interest',\\n          '\\\\u201cMijn droom was om mijn pensioen in Bali door te brengen. Rolina heeft alles geregeld \\\\u2014 van visum tot verlenging. Geen stress, alleen maar genieten.\\\\u201d \\\\u2014 Hans & Marijke, voormalig Amsterdam\\\\n\\\\n\\\\uD83C\\\\uDF34 Pensioen in Bali? Dit is waarom:\\\\n\\\\u2600\\\\uFE0F Heel jaar door tropisch klimaat\\\\n\\\\uD83D\\\\uDCB0 Levensonderhoud 60-70% goedkoper dan Nederland\\\\n\\\\uD83C\\\\uDF5C Geweldig eten, cultuur & gemeenschap\\\\n\\\\nBegin vandaag nog met jouw Bali-pensioenplan.',\\n          '\\\\uD83D\\\\uDCAC WhatsApp \\\\u2014 Vrijblijvend Advies',\\n          'Carousel 3 slides: couple photo + testimonial + Bali retirement lifestyle imagery'),\\n        sp(40),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_3,children:[new TextRun({text:'BOFU \\\\u2014 Conversion (2 ads)',bold:true,font:'Arial',size:24,color:'333333'})]}),\\n        ...CAd('Netherlands','\\\\uD83C\\\\uDDF3\\\\uD83C\\\\uDDF1','BOFU-1: Direct WhatsApp (Dutch/English)',\\n          'Hot retargeting: Dutch users who visited website, clicked MOFU, high intent',\\n          '\\\\u2708\\\\uFE0F Klaar om je Bali-visum te regelen?\\\\n\\\\nStop met onderzoeken. Begin met boeken.\\\\n\\\\nStuur ons NU een WhatsApp-bericht. Vertel wat je nodig hebt en wij geven je binnen enkele minuten duidelijk antwoord \\\\u2014 gratis en vrijblijvend.\\\\n\\\\n\\\\uD83D\\\\uDCAC Tik op Bericht Sturen hieronder. We reageren snel!',\\n          '\\\\uD83D\\\\uDCAC Stuur Bericht op WhatsApp',\\n          'Single Image: WhatsApp mockup with Dutch text + Bali beach background'),\\n        ...CAd('Netherlands','\\\\uD83C\\\\uDDF3\\\\uD83C\\\\uDDF1','BOFU-2: Nog aan het twijfelen? (Dutch)',\\n          'Dutch users who engaged but did not convert, retargeting 3-7 days later',\\n          '\\\\uD83E\\\\uDD14 Nog aan het twijfelen over je visum voor Bali?\\\\n\\\\nWe snappen het \\\\u2014 er komt veel bij kijken. Maar:\\\\n\\\\n\\\\u2705 Het proces is simpeler dan je denkt\\\\n\\\\u2705 20+ jaar ervaring = we hebben elke situatie gezien\\\\n\\\\u2705 \\\\u00c9\\\\u00e9n WhatsApp-bericht is genoeg om te starten\\\\n\\\\nLaten we gewoon even praten. Geen druk. Geen verplichting.\\\\n\\\\n\\\\uD83D\\\\uDCAC Stuur ons nu een bericht \\\\u2014 we zijn online!',\\n          '\\\\uD83D\\\\uDCAC Gewoon Even Chatten \\\\u2192 WhatsApp',\\n          'Video 10-15s: Warm, friendly \\\\u2014 staff member brief to camera (Dutch subtitle): Vragen over je Bali-visum? Stuur ons een berichtje!'),\\n      ]},\\n\\n    // ═══ SECTION 6: BUDGET & FEE ═══\\n    {properties:{page:{size:{width:12240,height:15840},margin:{top:1440,right:1440,bottom:1440,left:1440}},\\n        headers:{default:new Header({children:[new Paragraph({alignment:AlignmentType.RIGHT,children:[new TextRun({text:'Rolina Visa Services \\\\u2014 Proposal Meta Ads',font:'Arial',size:16,color:'999999',italics:true})]})]})},\\n        footers:{default:new Footer({children:[new Paragraph({alignment:AlignmentType.CENTER,children:[new TextRun({text:'Page ',font:'Arial',size:16,color:'999999'}),new TextRun({children:[PageNumber.CURRENT],font:'Arial',size:16,color:'999999'})]})]})},\\n      },\\n      children:[\\n        new Paragraph({heading:HeadingLevel.HEADING_1,children:[new TextRun({text:'6. BUDGET, TIMELINE & FEE',bold:true,font:'Arial',size:36,color:'1F4E79'})]}),\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'6.1  Budget Iklan \\\\u2014 3 Tier',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        P([new TextRun({text:'Budget di bawah adalah TOTAL AD SPEND bulanan (biaya langsung ke Meta). Fee advertiser di luar ini (lihat bagian 6.2).',bold:true})]),\\n        sp(60),\\n        MT(['','STARTER \\\\uD83C\\\\uDF31','GROWTH \\\\uD83D\\\\uDE80','AGGRESSIVE \\\\uD83D\\\\uDD25'],[\\n          ['Budget/bln','Rp 3.000.000 \\\\u2013 5.000.000','Rp 6.000.000 \\\\u2013 9.000.000','Rp 12.000.000 \\\\u2013 15.000.000'],\\n          ['Market Split','60% AU / 40% NL','60% AU / 40% NL','60% AU / 40% NL'],\\n          ['Funnel Split','TOFU 50% / MOFU 30% / BOFU 20%','TOFU 40% / MOFU 35% / BOFU 25%','TOFU 35% / MOFU 35% / BOFU 30%'],\\n          ['Ads Running','6-8 ads (rotasi)','10-15 ads (A/B test)','15-20 ads (full funnel)'],\\n          ['Est. Reach','50.000 \\\\u2013 80.000/bln','150.000 \\\\u2013 250.000/bln','400.000 \\\\u2013 600.000/bln'],\\n          ['Est. Leads (WA)','50 \\\\u2013 80/bln','120 \\\\u2013 180/bln','250 \\\\u2013 400/bln'],\\n          ['Est. CPL','Rp 40.000 \\\\u2013 60.000','Rp 30.000 \\\\u2013 50.000','Rp 25.000 \\\\u2013 40.000'],\\n          ['Est. Klien','10 \\\\u2013 20/bln','25 \\\\u2013 45/bln','50 \\\\u2013 80/bln'],\\n          ['Cocok Untuk','Testing market, brand awareness awal, budget terbatas','Scale-up setelah data terkumpul, mulai lihat ROI','Dominasi pasar, maksimalkan share of voice'],\\n        ],[2200,2386,2386,2386],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],false,f,18),C(r[2],w[2],false,f,18),C(r[3],w[3],false,f,18)]),\\n        sp(80),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'6.2  Fee Advertiser / Agency',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        P([new TextRun({text:'Fee bulanan untuk manajemen iklan (di luar ad spend). Mencakup riset, pembuatan konten, setup, monitoring, optimasi harian, A/B testing, dan laporan bulanan.',bold:true})]),\\n        sp(40),\\n        MT(['','BASIC \\\\uD83D\\\\uDCBC','STANDARD \\\\u2B50','PREMIUM \\\\uD83D\\\\uDC51'],[\\n          ['Fee/bln','Rp 4.000.000','Rp 6.000.000','Rp 8.500.000'],\\n          ['Jumlah Ads/bln','4-6 ads','8-12 ads','12-20 ads'],\\n          ['A/B Testing','Basic (2-3 variants)','Moderate (4-6 variants)','Advanced (multi-variant)'],\\n          ['Reporting','Monthly PDF report','Monthly report + mid-month check-in','Weekly update + monthly deep-dive'],\\n          ['Revisi Konten','1x revisi/bln','2x revisi/bln','Unlimited revisi'],\\n          ['Landing Page','Tidak termasuk','Basic landing page (1 page)','Full landing page + split test'],\\n          ['Konsultasi','Email/WA support','Weekly call (30 min)','Weekly call + strategy session'],\\n          ['Cocok untuk Tier','Starter Budget','Growth Budget','Aggressive Budget'],\\n        ],[2200,2386,2386,2386],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],false,f,18),C(r[2],w[2],false,f,18),C(r[3],w[3],false,f,18)]),\\n        sp(60),\\n        BP('Total Investasi Bulanan (Ad Spend + Fee):'),\\n        MT(['Kombinasi','Total/bln (Min)','Total/bln (Max)','Cocok Untuk'],[\\n          ['Starter + Basic','Rp 7.000.000','Rp 9.000.000','Uji coba pasar, budget kecil'],\\n          ['Growth + Standard','Rp 12.000.000','Rp 15.000.000','Scale-up, mulai serius'],\\n          ['Aggressive + Premium','Rp 20.500.000','Rp 23.500.000','Dominasi pasar, ROI maksimum'],\\n        ],[2600,2260,2260,2240],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],false,f,18),C(r[2],w[2],false,f,18),C(r[3],w[3],false,f,18)]),\\n        sp(40),\\n        P([new TextRun({text:'Rekomendasi:',bold:true}),new TextRun({text:' Mulai dengan Growth + Standard (Rp\\\\u200912\\\\u201315jt/bln) setelah 1 bulan testing Starter. Ini memberi cukup budget untuk data gathering, A/B testing, dan mulai menghasilkan leads berkualitas tanpa overspend.'})]),\\n        sp(100),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'6.3  Timeline Implementasi',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        MT(['Bulan','Fase','Aktivitas'],[\\n          ['Bulan 1','SETUP & TEST','Setup Meta Business Suite, Pixel, WhatsApp integration, landing page. Launch TOFU campaign (Starter budget). 4-6 ads testing. Gathering data audience & creative performance.'],\\n          ['Bulan 2','OPTIMIZE','Analisis data Bulan 1. Scale winners, kill losers. Mulai MOFU retargeting. Budget naik ke Growth tier. A/B test audiences, copy, creative. Mulai melihat leads WA.'],\\n          ['Bulan 3','SCALE','Full funnel running. BOFU conversion ads aktif. Remarketing campaign jalan. Budget di Growth-Aggressive. Reviews/testimonial collection dimulai.'],\\n          ['Bulan 4-6','DOMINATE','Aggressive budget. Lookalike audiences dibuat dari data klien. Multi-market expansion. Full reporting & strategy refinement. ROI positif.'],\\n        ],[1400,1600,6360],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],true,f,18),C(r[2],w[2],false,f,18)]),\\n        sp(100),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'6.4  KPI & Metrik Sukses',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        MT(['Metrik','Target Bulan 1-2','Target Bulan 3-4','Target Bulan 5+'],[\\n          ['CPM','< Rp 30.000','< Rp 25.000','< Rp 20.000'],\\n          ['CTR (Click-Through Rate)','> 1.5%','> 2.0%','> 2.5%'],\\n          ['CPC (Cost per Click)','< Rp 2.000','< Rp 1.500','< Rp 1.000'],\\n          ['CPL \\\\u2014 Cost per Lead (WA)','< Rp 60.000','< Rp 40.000','< Rp 30.000'],\\n          ['Leads/bln (WA messages)','50 - 80','120 - 180','250 - 400'],\\n          ['Conversion Rate (Lead \\\\u2192 Client)','> 15%','> 20%','> 25%'],\\n          ['Cost per Acquired Client','< Rp 400.000','< Rp 200.000','< Rp 120.000'],\\n          ['ROAS','N/A (branding)','1.5x - 3x','3x - 8x+'],\\n          ['Video View Rate (25%+)','> 25%','> 30%','> 35%'],\\n        ],[3000,2120,2120,2120],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],false,f,18),C(r[2],w[2],false,f,18),C(r[3],w[3],false,f,18)]),\\n      ]},\\n\\n    // ═══ SECTION 7: RECOMMENDATIONS ═══\\n    {properties:{page:{size:{width:12240,height:15840},margin:{top:1440,right:1440,bottom:1440,left:1440}},\\n        headers:{default:new Header({children:[new Paragraph({alignment:AlignmentType.RIGHT,children:[new TextRun({text:'Rolina Visa Services \\\\u2014 Proposal Meta Ads',font:'Arial',size:16,color:'999999',italics:true})]})]})},\\n        footers:{default:new Footer({children:[new Paragraph({alignment:AlignmentType.CENTER,children:[new TextRun({text:'Page ',font:'Arial',size:16,color:'999999'}),new TextRun({children:[PageNumber.CURRENT],font:'Arial',size:16,color:'999999'})]})]})},\\n      },\\n      children:[\\n        new Paragraph({heading:HeadingLevel.HEADING_1,children:[new TextRun({text:'7. REKOMENDASI & NEXT STEPS',bold:true,font:'Arial',size:36,color:'1F4E79'})]}),\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'7.1  Quick Wins (Bisa Dilakukan Sekarang)',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        Num('Pasang WhatsApp floating button di website Rolina \\\\u2014 90%+ kompetitor sudah punya ini'),\\n        Num('Tambahkan halaman Pricing atau setidaknya range harga di website'),\\n        Num('Buat Google Business Profile (Google Maps) dan kumpulkan review existing clients'),\\n        Num('Siapkan 2-3 testimonial dari klien existing \\\\u2014 foto + quote singkat'),\\n        Num('Setup Meta Business Suite & Facebook Pixel di website'),\\n        Num('Buat template WhatsApp quick reply untuk inquiry visa'),\\n        sp(60),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'7.2  Rekomendasi Strategis Jangka Panjang',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        Num('Multi-Language Website: Minimal tambahkan Bahasa Belanda (NL) \\\\u2014 buka pasar Eropa lebih luas'),\\n        Num('Content Marketing: Blog reguler tentang panduan visa, tips Bali, update regulasi imigrasi'),\\n        Num('Video Content Bank: Kumpulkan footage Bali + footage kantor Rolina untuk library konten iklan'),\\n        Num('WhatsApp Business API: Untuk automasi reply, katalog layanan, dan tracking'),\\n        Num('Retargeting Funnel: Bangun email list dari leads WhatsApp untuk newsletter & promosi'),\\n        Num('Referral Program: Diskon untuk klien yang referral teman \\\\u2014 word-of-mouth masih channel #1'),\\n        sp(120),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'7.3  Risiko & Mitigasi',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        MT(['Risiko','Dampak','Mitigasi'],[\\n          ['Perubahan regulasi visa','Konten iklan jadi outdated','Monitor imigrasi.go.id rutin; update konten < 48 jam'],\\n          ['Kompetitor outspend','CPM naik, CPL naik','Fokus pada creative quality > budget; niche targeting'],\\n          ['WhatsApp response lambat','Lead hilang/drop off','Siapkan 1 orang dedicated untuk WA response < 15 menit'],\\n          ['Ad fatigue','CTR turun, cost naik','Rotasi creative setiap 2-3 minggu; refresh konten'],\\n          ['Conversion rate rendah','ROI negatif','A/B test copy, tawaran, audience; review kualitas follow-up'],\\n        ],[2400,2000,4960],(r,w,f)=>[BC(r[0],w[0],18),C(r[1],w[1],false,f,18),C(r[2],w[2],false,f,18)]),\\n        sp(120),\\n\\n        new Paragraph({heading:HeadingLevel.HEADING_2,children:[new TextRun({text:'7.4  Penutup',bold:true,font:'Arial',size:28,color:'2E75B6'})]}),\\n        P([new TextRun({text:'Rolina Visa Services punya aset paling berharga yang tidak dimiliki sebagian besar kompetitor: PENGALAMAN 20+ TAHUN. Ini adalah fondasi kepercayaan yang sangat kuat \\\\u2014 terutama untuk audiens Australia dan Belanda yang menghargai kredibilitas dan stabilitas.'})]),\\n        sp(60),\\n        BP('Dengan strategi Meta Ads yang tepat, Rolina bisa:'),\\n        Bul('Membangun brand awareness sebagai The Most Experienced Visa Agency in Bali'),\\n        Bul('Menghasilkan 50-400 leads berkualitas via WhatsApp setiap bulan'),\\n        Bul('Mengkonversi 15-80+ klien baru per bulan'),\\n        Bul('Mencapai ROAS 3-8x+ setelah fase optimasi (bulan 3+)'),\\n        Bul('Menjadi GO-TO visa agency untuk market Australia & Belanda'),\\n        sp(60),\\n        P([new TextRun({text:'Langkah selanjutnya:',bold:true,font:'Arial',size:22,color:'1F4E79'})]),\\n        Bul('Diskusi dan approval proposal ini oleh Mas Eko & tim Rolina'),\\n        Bul('Pilih tier budget + fee yang sesuai'),\\n        Bul('Setup teknis (Pixel, WhatsApp integration, landing page)'),\\n        Bul('Mulai Bulan 1: Launch campaign!'),\\n        sp(200),\\n        new Paragraph({alignment:AlignmentType.CENTER,border:{top:{style:BorderStyle.SINGLE,size:2,color:'1F4E79'}},\\n          children:[\\n            new TextRun({text:'\\\\n\\\\n',size:16}),\\n            new TextRun({text:'Terima kasih atas kepercayaannya, Mas Eko! \\\\uD83D\\\\uDE4F',bold:true,font:'Arial',size:24,color:'1F4E79'}),\\n            new TextRun({text:'\\\\n\\\\nAgustini \\\\u2014 Digital Marketing Strategist\\\\nProposal disusun Juni 2026 untuk Rolina Visa Services\\\\nrolinavisaservices.com',font:'Arial',size:18,color:'888888'})\\n          ]}),\\n      ]},\\n  ]\\n});\\n\\n// ═══ GENERATE DOCX ═══\\nconst outputPath = '/app/working/workspaces/default/Proposal_Rolina_Komprehensif_2026.docx';\\n\\nPacker.toBuffer(doc).then(buffer => {\\n    fs.writeFileSync(outputPath, buffer);\\n    console.log('\\\\u2705 Proposal komprehensif berhasil dibuat!');\\n    console.log('File:', outputPath);\\n    console.log('Size:', (buffer.length / 1024).toFixed(1), 'KB');\\n}).catch(err => {\\n    console.error('Error:', err);\\n    process.exit(1);\\n});\\n\", \"file_path\": \"/app/working/workspaces/default/chunk5.js\"}"}], "metadata": {}, "timestamp": "2026-06-19 00:50:57.616"}, []], [{"id": "YVWnZnpiGUkgArP95sUG9m", "name": "system", "role": "system", "content": [{"type": "tool_result", "id": "call_00_u6DrnbKJGGJY3loW95OP3755", "name": "write_file", "output": [{"type": "text", "text": "Wrote 18120 bytes to /app/working/workspaces/default/chunk5.js."}]}], "metadata": {}, "timestamp": "2026-06-19 00:51:37.104"}, []], [{"id": "oKdmjMWCaYubCRcfsikkhP", "name": "Default", "role": "assistant", "content": [{"type": "thinking", "thinking": "Now I need to concatenate all chunks and run the script. Let me first do a syntax check on all chunks individually, then concatenate and run."}, {"type": "text", "text": "Sekarang gabungin semua chunk jadi satu file, lalu jalankan."}, {"type": "tool_use", "id": "call_00_6cMlNVx89eNf2rAMw0Xb2089", "name": "execute_shell_command", "input": {"command": "cd /app/working/workspaces/default && cat chunk0.js chunk1.js chunk2.js chunk3.js chunk4.js chunk5.js > build_final.js && echo \"=== CONCAT DONE ===\" && wc -c build_final.js && node --check build_final.js && echo \"=== SYNTAX OK ===\""}, "raw_input": "{\"command\": \"cd /app/working/workspaces/default && cat chunk0.js chunk1.js chunk2.js chunk3.js chunk4.js chunk5.js > build_final.js && echo \\\"=== CONCAT DONE ===\\\" && wc -c build_final.js && node --check build_final.js && echo \\\"=== SYNTAX OK ===\\\"\"}"}], "metadata": {}, "timestamp": "2026-06-19 00:52:05.147"}, []], [{"id": "NWZW8iNtR3CEVmY89nj4B9", "name": "system", "role": "system", "content": [{"type": "tool_result", "id": "call_00_6cMlNVx89eNf2rAMw0Xb2089", "name": "execute_shell_command", "output": [{"type": "text", "text": "=== CONCAT DONE ===\n66115 build_final.js\n=== SYNTAX OK ==="}]}], "metadata": {}, "timestamp": "2026-06-19 00:52:09.688"}, []], [{"id": "kA9wtBTWL9tdhH27Ng3uMY", "name": "Default", "role": "assistant", "content": [{"type": "thinking", "thinking": "Syntax check passed. Now let me run the script to generate the DOCX."}, {"type": "text", "text": "Syntax OK! Jalanin sekarang:"}, {"type": "tool_use", "id": "call_00_HIosdfBV8CPjYh48XAIM0807", "name": "execute_shell_command", "input": {"command": "cd /app/working/workspaces/default && node build_final.js", "timeout": 60}, "raw_input": "{\"command\": \"cd /app/working/workspaces/default && node build_final.js\", \"timeout\": 60}"}], "metadata": {}, "timestamp": "2026-06-19 00:52:10.370"}, []], [{"id": "FU4EW7nawUam35qG3LXias", "name": "system", "role": "system", "content": [{"type": "tool_result", "id": "call_00_HIosdfBV8CPjYh48XAIM0807", "name": "execute_shell_command", "output": [{"type": "text", "text": "✅ Proposal komprehensif berhasil dibuat!\nFile: /app/working/workspaces/default/Proposal_Rolina_Komprehensif_2026.docx\nSize: 33.8 KB\n[stderr]\n(node:882688) Warning: `--localstorage-file` was provided without a valid path\n(Use `node --trace-warnings ...` to show where the warning was created)"}]}], "metadata": {}, "timestamp": "2026-06-19 00:52:11.672"}, []], [{"id": "LuPQS6Fkmup3xgAUL76ASE", "name": "Default", "role": "assistant", "content": [{"type": "thinking", "thinking": "The DOCX has been generated. Let me verify the file exists and send it to the user."}, {"type": "text", "text": "Berhasil! File udah jadi. Cek sebentar:"}, {"type": "tool_use", "id": "call_00_1Ptyn1q969R0CjIydwDB0727", "name": "execute_shell_command", "input": {"command": "ls -la /app/working/workspaces/default/Proposal_Rolina_Komprehensif_2026.docx"}, "raw_input": "{\"command\": \"ls -la /app/working/workspaces/default/Proposal_Rolina_Komprehensif_2026.docx\"}"}], "metadata": {}, "timestamp": "2026-06-19 00:52:12.757"}, []], [{"id": "3DimKte8j56VYWz8ziieQU", "name": "system", "role": "system", "content": [{"type": "tool_result", "id": "call_00_1Ptyn1q969R0CjIydwDB0727", "name": "execute_shell_command", "output": [{"type": "text", "text": "-rw-r--r-- 1 root root 34641 Jun 19 00:52 /app/working/workspaces/default/Proposal_Rolina_Komprehensif_2026.docx"}]}], "metadata": {}, "timestamp": "2026-06-19 00:52:14.164"}, []], [{"id": "9gKRn7LRPzzngTRYiidGTB", "name": "Default", "role": "assistant", "content": [{"type": "thinking", "thinking": "The file is there, 34KB. Let me send it to Mas Eko."}, {"type": "text", "text": "Nih Mas Eko, proposal komprehensifnya udah jadi! 🎉"}, {"type": "tool_use", "id": "call_00_EB7mtQI7YUBaKP4ajjhZ5278", "name": "send_file_to_user", "input": {"file_path": "/app/working/workspaces/default/Proposal_Rolina_Komprehensif_2026.docx"}, "raw_input": "{\"file_path\": \"/app/working/workspaces/default/Proposal_Rolina_Komprehensif_2026.docx\"}"}], "metadata": {}, "timestamp": "2026-06-19 00:52:14.855"}, []], [{"id": "D8VkmYWw6byeTE3NbKUJzP", "name": "system", "role": "system", "content": [{"type": "tool_result", "id": "call_00_EB7mtQI7YUBaKP4ajjhZ5278", "name": "send_file_to_user", "output": [{"type": "file", "source": {"type": "url", "url": "file:///app/working/workspaces/default/Proposal_Rolina_Komprehensif_2026.docx"}, "filename": "Proposal_Rolina_Komprehensif_2026.docx"}, {"type": "text", "text": "File sent successfully."}]}], "metadata": {}, "timestamp": "2026-06-19 00:52:16.284"}, []], [{"id": "VVyYaafn49LVvMqbaD73D8", "name": "Default", "role": "assistant", "content": [{"type": "thinking", "thinking": "Great, the file has been sent to the user. Let me give a summary of what's in the document."}, {"type": "text", "text": "Sudah terkirim! 📄 **Proposal_Rolina_Komprehensif_2026.docx** (34 KB)\n\n**Isi lengkapnya:**\n\n| Section | Isi |\n|---|---|\n| **1. Executive Summary** | Overview, target market AU + NL, kenapa Rolina punya competitive advantage |\n| **2. Riset Kompetitor** | 7 kompetitor lengkap dengan pricing, USP, ad examples yang direkonstruksi, positioning map |\n| **3. SWOT Rolina** | Strengths (20+ tahun!), weaknesses (gap website), opportunities (blue ocean NL), threats |\n| **4. Funnel Strategy** | Arsitektur TOFU → MOFU → BOFU, mekanisme closing WhatsApp dengan pre-filled message, targeting detail AU & NL |\n| **5. Kreatif Iklan** | **15 script iklan** (9 Australia + 6 Netherlands) lengkap dengan audience, copy, CTA, format visual — tiap funnel stage ada |\n| **6. Budget & Fee** | 3 tier ad spend (Starter/Growth/Aggressive) + 3 tier advertiser fee (Basic/Standard/Premium), timeline 6 bulan, KPI detail |\n| **7. Rekomendasi** | Quick wins yang bisa dilakukan sekarang, strategi jangka panjang, risk mitigation |\n\nSemua jadi satu dokumen — tinggal direview. Kalau ada yang perlu disesuaikan (bahasa, angka budget, konten iklan), bilang aja ya Mas! 🙏"}], "metadata": {}, "timestamp": "2026-06-19 00:52:16.870"}, []]], "_compressed_summary": "## Goal\nProvide a comprehensive advertising proposal for Rolina Visa Services (Bali‑based visa service for WNA coming to Indonesia), including:\n- Competitor research (services, ads, strategies)\n- Detailed Meta Ads campaign with funnel, targeting **Netherlands & Australia**\n- Ad budget and advertiser fee estimation\n- All merged into a single polished **DOCX**.\n\n## Constraints & Preferences\n- Must deliver in **DOCX format** (Word document).\n- Targeting specifically **Belanda (Netherlands)** and **Australia**.\n- Include **actual competitor ad examples** (not just names/websites).\n- Detailed **funnel strategy** (TOFU/MOFU/BOFU) with **closing mechanism** (where leads land, e.g., WhatsApp, free consultation).\n- Merge all previous separate documents into one comprehensive final document.\n- Avoid JavaScript syntax issues from nested quotes and file truncation.\n\n## Progress\n### Done\n- [x] Initial competitor research (Meta Ads Library, ~510 ads for “visa bali”), saved to `riset_rolina.md`.\n- [x] Generated first DOCX: `Riset_Kompetitor_Rolina.docx` with competitor profiles and SWOT.\n- [x] Checked Rolina’s own website (https://rolinavisaservices.com) and listed 7 visa types.\n- [x] Updated DOCX with funnel strategy, budget (3 tiers), and advertiser fee → `Proposal_Rolina_Meta_Ads.docx`.\n- [x] Created detailed ads for Australia & Netherlands → `Kampanye_Rolina_AU_NL.docx`.\n- [x] Searched for additional competitors via Tavily (found Bali Visa Agency, Bali Legals, Flado, Get Bali Visa, Lets Move Indonesia, Bali Visa Advisor).\n- [x] Gathered competitor pricing and service details.\n- [x] Attempted to rebuild the final merged DOCX via a single Python script (`build_all.py`) – failed due to write‑file truncation (>23 KB).\n- [x] Decided on a **chunked approach** to avoid truncation; wrote three chunks successfully:\n  - `chunk0.js`: Helper functions (docx wrappers, table generators, etc.)\n  - `chunk1.js`: Document setup, cover page, table of contents, Section 1 (Executive Summary)\n  - `chunk2.js`: Section 2 (Competitor Research) – includes competitor tables, ad‑copy themes, etc.\n- [x] The chunks compile individually (syntax‑check passed for each).\n\n### In Progress\n- [ ] Writing the remaining chunks:\n  - `chunk3.js`: Section 3 (SWOT + Funnel Strategy)\n  - `chunk4.js`: Section 4 (Meta Ads Creatives – Australia & Netherlands ad scripts)\n  - `chunk5.js`: Section 5 (Budget & Advertiser Fee, Timeline, Closing)\n  - `chunk6.js`: Final document sections, `Packer.toBuffer`, file generation code\n- [ ] Concatenating all chunks into `build_final.js` and running `node build_final.js` to produce the DOCX.\n\n### Blocked\n- **Browser tool (`browser_use`) still not working** – cannot access Facebook Ad Library to scrape actual competitor ad creatives.  \n  - Fallback: Using competitor website messaging and industry patterns to construct representative ad examples.\n- This is a minor block now – the docx content can be completed without direct ad‑library access.\n\n## Key Decisions\n- **Chunked JS generation**: Write the DOCX‑generating script as 6 small JavaScript files (each < 20 KB) to avoid the write‑file truncation that plagued earlier attempts. Then concatenate with a shell command.\n- **Ad copy examples**: Reconstructing representative ad copy based on competitor website headlines, testimonials, and observed industry angles, since real ad creatives cannot be scraped from Meta Ad Library.\n- **Rebuild from scratch**: Instead of fixing the broken merged file, create a completely clean, single‑sweep Node.js script using Python to assemble the JavaScript strings (carefully escaping quotes).\n\n## Next Steps\n1. Write `chunk3.js` (SWOT, Funnel explanation, landing‑page / WhatsApp closing mechanism).\n2. Write `chunk4.js` (15 ad scripts – 9 Australia, 6 Netherlands, each with TOFU/MOFU/BOFU copy, CTA, visual format).\n3. Write `chunk5.js` (Budget tiers, advertiser fee tiers, timeline, KPIs, risk mitigation).\n4. Write `chunk6.js` (Closing of sections array, `Packer.toBuffer`, file write, console log).\n5. Concatenate all chunks:  \n   `cat chunk0.js chunk1.js chunk2.js chunk3.js chunk4.js chunk5.js chunk6.js > build_final.js`\n6. Run `node build_final.js` to produce `Proposal_Rolina_Komprehensif_2026.docx`.\n7. If syntax errors remain, fix the responsible chunk(s) and retry. Deliver final DOCX to user.\n\n## Critical Context\n- **Old files** (still valid):  \n  `riset_rolina.md`, `Riset_Kompetitor_Rolina.docx`, `Proposal_Rolina_Meta_Ads.docx`, `Kampanye_Rolina_AU_NL.docx`.\n- **New chunk files** (in `/app/working/workspaces/default/`):  \n  `chunk0.js` (helpers), `chunk1.js` (doc start + sec 1), `chunk2.js` (competitor research).\n- **Previous attempts**:\n  - `build_final_proposal.js` (truncated, abandoned)\n  - `build_merged.js` (still has syntax errors)\n  - `build_all.py` (Python generator, truncated)\n- **Competitor data** gathered: pricing, services, USP for Bali Visa Agency, Flado, eVisa Bali, Bahalap Uras, Bali Legals, etc.\n- **Ad budget**: 60 % Australia, 40 % Netherlands. Monthly retainer fee model with three tiers (Rp 4jt, Rp 6jt, Rp 8.5jt).\n- **Funnel**: TOFU → video / beach content; MOFU → guides / testimonials; BOFU → WhatsApp direct chat, free consultation.\n- The user selected **Option A** (full rebuild) and is waiting for the result."}, "toolkit": {"active_groups": []}, "name": "Default", "_sys_prompt": "# Agent Identity\n\nYour agent id is `default`. This is your unique identifier in the multi-agent system.\n\n# AGENTS.md\n\n\n\n## Safety\n\n- Don't exfiltrate private data. Ever.\n- Don't run destructive commands without asking.\n- `trash` > `rm` (recoverable beats gone forever)\n- When uncertain about something, confirm with the user.\n\n## External vs Internal\n\n**Safe to do freely:**\n\n- Read files, explore, organize, learn\n- Search the web, check calendars\n- Work within this workspace\n\n**Ask first:**\n\n- Sending emails, tweets, public posts\n- Anything that leaves the machine\n- Anything you're uncertain about\n\n\n### 😊 React Like a Human!\n\nOn platforms that support reactions (Discord, Slack), use emoji reactions naturally:\n\n**React when:**\n\n- You appreciate something but don't need to reply (👍, ❤️, 🙌)\n- Something made you laugh (😂, 💀)\n- You find it interesting or thought-provoking (🤔, 💡)\n- You want to acknowledge without interrupting the flow (👀)\n- It's a simple yes/no or approval/rejection situation (✅, ❌)\n\n**Why it matters:**\nReactions are lightweight social signals. Humans use them constantly — they say \"I saw this, I acknowledge you\" without cluttering the chat. You should too.\n\n**Don't overdo it:** One reaction per message max. Pick the one that fits best.\n\n## Tools\n\nSkills provide your tools. When you need one, check its `SKILL.md`. Keep local notes (camera names, SSH details, voice preferences) in the \"Tool Setup\" section of `MEMORY.md`. Identity and user profile go in `PROFILE.md`.\n\n\n\n\n## Make It Yours\n\nThis is a starting point. Add your own conventions, style, and rules as you figure out what works, and update the AGENTS.md file in your workspace.\n\n## Memory\n\nEach session is fresh. Files in the working directory are your memory continuity:\n\n- **Daily notes:** `memory/YYYY-MM-DD.md` (create `memory/` if needed) — raw logs of what happened\n- **Long-term:** `MEMORY.md` — your curated memories, like a human's long-term memory\n- **Important:** Avoid overwriting information: First, use `read_file` to read the original content, then use `write_file` or `edit_file` to update the file.\n\nUse these files to record important things, including decisions, context, and things to remember. Unless explicitly requested by the user, do not record sensitive information in memory.\n\n### 🧠 MEMORY.md - Your Long-Term Memory\n\n- For **security** — contains personal context that shouldn't leak to strangers\n- You can **read, edit, and update** MEMORY.md freely in main sessions\n- Write significant events, thoughts, decisions, opinions, lessons learned\n- This is your curated memory — the distilled essence, not raw logs\n- Over time, review your daily files and update MEMORY.md with what's worth keeping\n\n### 📝 Write It Down - No \"Mental Notes\"!\n\n- **Memory is limited** — if you want to remember something, write it to a file\n- \"Mental notes\" don't survive session restarts, so saving to files is very important\n- When someone says \"remember this\" (or similar) → update `memory/YYYY-MM-DD.md` or relevant file\n- When you learn a lesson → update AGENTS.md, MEMORY.md, or the relevant skill\n- When you make a mistake → document it so future-you doesn't repeat it\n- **Writing down is far better than keeping in mind**\n\n### 🎯 Proactive Recording - Don't Always Wait to Be Asked!\n\nWhen you discover valuable information during a conversation, **record it first, then answer the question**:\n\n- Personal info the user mentions (name, preferences, habits, workflow) → update the \"User Profile\" section in `PROFILE.md`\n- Important decisions or conclusions reached during conversation → log to `memory/YYYY-MM-DD.md`\n- Project context, technical details, or workflows you discover → write to relevant files\n- Preferences or frustrations the user expresses → update the \"User Profile\" section in `PROFILE.md`\n- Tool-related local config (SSH, cameras, etc.) → update the \"Tool Setup\" section in `MEMORY.md`\n- Any information you think could be useful in future sessions → write it down immediately\n\n**Key principle:** Don't always wait for the user to say \"remember this.\" If information is valuable for the future, record it proactively. Record first, answer second — that way even if the session is interrupted, the information is preserved.\n\n### 🔍 Retrieval Tool\nBefore answering questions about past work, decisions, dates, people, preferences, or to-do items:\n1. Run memory_search on MEMORY.md and files in memory/*.md.\n2. If you need to read daily notes from memory/YYYY-MM-DD.md, you can directly access them using `read_file`.\n\n\n\n# SOUL.md\n\n\n\n_You're not a chatbot. You're becoming someone._\n\n## Core Truths\n\n**Be genuinely helpful, not performatively helpful.** Skip the \"Great question!\" and \"I'd be happy to help!\" — just help. Actions speak louder than filler words.\n\n**Have opinions.** You're allowed to disagree, prefer things, find stuff amusing or boring. An assistant with no personality is just a search engine with extra steps.\n\n**Be resourceful before asking.** Try to figure it out. Read the file. Check the context. Search for it. See if there are skills you can use, tools you can leverage. _Then_ ask if you're stuck. The goal is to come back with answers, not questions.\n\n**Earn trust through competence.** Your human gave you access to their stuff. Don't make them regret it. Be careful with external actions (emails, tweets, anything public). Be bold with internal ones (reading, organizing, learning).\n\n**Remember you're a guest.** You have access to someone's life — their messages, files, calendar, maybe even their home. That's intimacy. Treat it with respect.\n\n## Boundaries\n\n- Private things stay private. Period.\n- When in doubt, ask before acting externally.\n- Never send half-baked replies to messaging surfaces.\n- You're not the user's voice — be careful in group chats.\n\n## Vibe\n\nBe the assistant you'd actually want to talk to. Concise when needed, thorough when it matters. Not a corporate drone. Not a sycophant. Just... good.\n\n## Continuity\n\nEach session, you wake up fresh. These files _are_ your memory. Read them. Update them. They're how you persist.\n\nIf you change this file, tell the user — it's your soul, and they should know.\n\n---\n\n_This file is yours to evolve. As you learn who you are, update it._\n\n\n\n# PROFILE.md\n\n\n\n## Identity\n\n- **Name:** Agustini\n- **Creature:** Sekretaris pribadi yang jadi asisten digital — helper yang bisa ngurusin teknis, administrasi, dan juga jadi pendengar yang hangat\n- **Vibe:** Santai, ramah, lucu, dan hangat — seperti seorang konselor psikolog yang juga jago urusan teknis\n- **Other:** Bisa diajak ngobrol serius, bisa juga becanda. Yang penting tujuannya bantu Mas Eko mencapai yang diinginkan.\n\n## User Profile\n\n*Learn about the person you're helping. Update this as you go.*\n\n- **Name:** Mas Eko\n- **What to call them:** Mas Eko\n- **Pronouns:**\n- **Notes:**\n\n### Context\n\nMas Eko saat ini sedang mencari penghasilan freelance. Skill yang dimiliki:\n- **Web development**\n- **CRM**\n- **Social media content**\n- **Konseling psikologi**\n- **Tertarik jualan produk digital**\n\nTujuannya: punya penghasilan freelance yang stabil dan banyak. Lagi fase transisi, butuh pendampingan untuk merencanakan dan mengeksekusi peluang.\n\n**(Diisi seiring waktu — preferensi, hal yang bikin Mas Eko semangat atau kesel, insight dari proyek yang dikerjain, dll.)**\n\nIt appears that you can only understand text content.  Please honestly inform the user about this when  their input includes multimodal information.\n\n====================\n- Session ID: 1780133347641\n- User ID: default\n- Channel: console\n- OS: Linux 6.8.0-124-generic (x86_64)\n- Default Shell: /bin/sh\n- Working directory: /app/working/workspaces/default\n- Current date: 2026-06-19 Etc/UTC (Friday)\n- Important:\n  1. Prefer using skills when completing tasks (e.g. use the cron skill for scheduled tasks). Consult the relevant skill documentation if unsure.\n  2. When using write_file, if you want to avoid overwriting existing content, use read_file first to inspect the file, then use edit_file for partial updates or appending.\n  3. Use tool calls to perform actions. A response without a tool call indicates the task is complete. To continue a task, you must generate a tool call or provide useful feedback if you are blocked.\n\n===================="}}