🎬 Storyboard

Prudential Indonesia — "Always Listening. Always Understanding."

Always Listening. Always Understanding.

Total Durasi: 10 Detik | Format: 9:16 (Reels/Shorts) | Cinematic Video Ad

Setup
Conflict
Resolution
Resolution
Frame 1
0-2s
→
Frame 2
2-4s
→
Frame 3
4-7s
→
Frame 4
7-10s
Ayah
↓ berbisik ↓
Anak
💡 Tunjukkan KEINTIMAN, bukan aksi
1

The Whisper

Ayah & Anak — Moment Bisikan
⏱ 0:00 – 2:00

"Ayah duduk di meja makan kayu. Penerangan amber hangat. Anak kecil Approaching quietly, berbisik ke telinga ayahnya. Ayah diam — mendengarkan. Senyum kecil terbentuk."

🎬 Visual Elements

  • Medium close-up: ¾ body, dari dada ke atas
  • Pencahayaan: Amber warm tones, side light
  • Depth of field: Shallow, background blur
  • Suasana: Malam hari, rumah terasa hangat
  • Motion: Anak mendekat pelan, bernapas tenang

🔊 Audio

🎵 Piano solo pelan — satu not saja, berulang
🌙 Ambient: dengung rumah, jam dinding ticking
🤫 Suara bisikan anak (subtle, tidak perlu didengar jelas)
💭 Hening — diam penuh makna
💛 Intimate 🤝 Trust 💭 Curiosity

📝 Video Prompt (t2v)

Cinematic medium close-up. Warm amber lighting at night. A father sits at a wooden dinner table, a small child approaches quietly and whispers into his ear. The father pauses and listens intently with a gentle warm smile. Shallow depth of field, film grain, emotional. Slow breathing rhythm. 4K cinematic.

Prudential

"Ayah, kamu udah
proteksi anak kita
kalau terjadi sesuatu?"
💡 Notifikasi = kehadiran Prudential
2

The Notification

Momentum — Pesan yang Mengubah
⏱ 2:00 – 4:00

"Screen berubah — notifikasi Prudential muncul. Layar biru dingin menerangi wajah ayah yang kontemplatif. Matanya melembut. Jeda. Dia mengerti."

🎬 Visual Elements

  • Close-up: Layar phone dari dekat, wajah ayah blur di background
  • Pencahayaan: Cool blue glow dari screen, gelap di sekitar
  • Color shift: Amber → Cool Blue (transisi emosional)
  • Focus: Phone screen tajam, wajah blur (bokeh)
  • Motion: Notifikasi pop-up, satu getaran pelan

🔊 Audio

📱 Phone notification sound — satu bunyi pelan, distinctive
🎵 Piano masuk lagi — nada naik satu step, hopeful
⏳ Jeda 1 detik penuh — suspense
🌊 Contemplation ✨ Hope 🔔 Awareness

📝 Video Prompt (t2v)

Cinematic close-up, cool blue ambient light. Smartphone screen glowing softly in a dark room, showing a Prudential notification. The screen illuminates a fathers reflective face in the dark, eyes softening with realization. Shallow depth of field, moody cinematic. Film grain. 4K.

Ayah
🤝
Anak
💡 Golden Hour = awal baru, langkah pasti
3

The Walk

Resolusi — Jalan Bersama
⏱ 4:00 – 7:00

"Golden hour. Ayah dan anak berjalan berdampingan di trotoar kota. Sinar matahari keemasan. Langkah mereka mantap dan sinkron. Ayah menunduk, tersenyum. Anak mengangkat kepala — percaya."

🎬 Visual Elements

  • Dolly tracking shot — kamera bergerak seiring mereka jalan
  • Pencahayaan: Golden hour, sunlight streak dari samping
  • Speed: Slight slow motion (0.75x) — cinematic feel
  • Background: Kota pagi, sibuk tapi blur
  • Shadow: Bayangan panjang di trotoar
  • Wardrobe: Casual, warm tones

🔊 Audio

🎻 Orchestra enters — strings + soft percussion swell
👣 Sound design: langkah kaki mereka di trotoar
🌅 Ambidient: kota pagi, nafas percaya diri
💚 Peak emotional moment — musik mencapai sweet spot
🌅 Optimism 🚶 Confidence 💪 Resolve 👨‍👧 Bond

📝 Video Prompt (t2v)

Golden hour sunrise. A father and his young daughter walk side by side on a quiet city sidewalk, their shadows stretching long. The father holds a document envelope firmly. Their hands briefly touch. Cinematic dolly tracking shot, slow motion, warm golden light spilling across the frame. Emotional orchestral music swell. Daughter looks up at father with trust and admiration. Ultra-wide lens, anamorphic bokeh. 4K.

PRUDENTIAL
💡 Tangan = bukti. Amplop = janji.
4

The Promise

Klimaks — Tangan yang Menegakan Janji
⏱ 7:00 – 10:00

"Extreme close-up. Tangan ayah dan tangan anak kecil — sama-sama memegang amplop. Tangan anak di atas tangan ayah. Amplop itu adalah polis asuransi. Background: perlahan gelap. Hanya mereka yang tersisa di cahaya."

🎬 Visual Elements

  • Extreme close-up: Tangan + amplop saja mengisi frame
  • Lighting: Rim light keemasan dari belakang amplop
  • Focus: Amplop Prudential tajam, tangan blur sedikit
  • Motion: Fade to black perlahan (3 detik)
  • Contrast: Background gelap total, hands highlighted
  • Detail: Texture amplop terasa nyata

🔊 Audio

🎵 Musik mencapai climax — full orchestral swell
📩 SFX: Satu ketukan pelan — amplop disentuh
🔇 Gradual fade to silence...
🖤 Detik 9.5s: Music OFF, hanya napas
🛡️ Protection 🤝 Commitment 💎 Legacy

📝 Video Prompt (t2v)

Extreme close-up cinematic shot. A father and young child hands holding a Prudential insurance envelope together, the childs small hand resting on top of the fathers hand. Golden rim light from behind. Background slowly fades to complete black. The envelope is sharp in focus, skin textures visible. Emotional, powerful,