# Svaha Tour — Detail Lengkap Setiap Iklan (Tanpa Harga)
## Target Australia | Meta Ads | Pre-Sold Authenticity

**Prinsip semua iklan:**
- ❌ Tidak menampilkan harga
- ✅ Fokus: local friend, no tourist traps, no pressure
- ✅ CTA: Message / WhatsApp / Get itinerary
- ✅ Harga baru di WhatsApp setelah chat

**WA:** +62 851-7670-7434  
**Format utama:** Reels/Feed 1080×1920 (vertikal) + Feed 1080×1080 (opsional)

---

# =========================
# IKLAN 1 — VIDEO TOF
# “Skip the Tourist Traps” (Ubud Cultural)
# =========================

## 1. Tujuan iklan
- Menghentikan scroll orang Australia yang belum kenal Svaha
- Menanamkan positioning: **bukan tur biasa, tapi local friend experience**
- Mengarahkan ke WhatsApp / message (bukan jual harga)

## 2. Siapa yang ditarget
- Australia, 25–55
- Interest: Bali, Ubud, Seminyak, Travel, Holiday planning
- Behavior: Frequent international travelers
- Cocok untuk: pasangan, keluarga, first/second-time Bali

## 3. Format & spek teknis
- **Jenis:** Video Reels / Stories / Feed
- **Durasi:** 14–16 detik
- **Resolusi:** 1080 × 1920
- **FPS:** 30
- **Suara:** On (tapi teks wajib karena banyak nonton muted)
- **Musik:** Tropical house chill / island acoustic
- **Volume musik:** 60–70%
- **SFX:** kicau burung (detik 1), cipratan air (detik 8)

## 4. Storyboard scene-by-scene

### Scene 1 — HOOK (0:00–0:03)
**Visual:**
- POV berjalan di sawah Tegalalang
- Pagi berkabut / hijau segar
- Kamera sedikit goyang natural (handheld feel)

**Text overlay (tengah layar):**
```
Skip the tourist traps
```
**Font:** Montserrat ExtraBold / Inter Bold  
**Warna:** Putih + shadow hitam  
**Animasi:** Fade in cepat (0.3s)

**Kenapa kuat:**
Langsung nyentuh rasa jijik orang Australia terhadap tur jebakan.

---

### Scene 2 — TRUST (0:03–0:07)
**Visual:**
- Guide/supir lokal tersenyum
- Ngobrol akrab dengan turis bule
- Close-up ekspresi ramah (bukan pose kaku)

**Text overlay:**
```
Meet a real local guide
(not a random driver)
```

**Pesan yang ditanam:**
Ini bukan supir random yang cuma antar-jemput + bawa ke toko.

---

### Scene 3 — EXPERIENCE (0:07–0:11)
**Visual (fast cuts 1–1.5 detik tiap potong):**
1. Ritual Melukat / air suci
2. Aktivitas budaya (nari / pura / desa)
3. Makan di warung lokal / momen santai

**Text overlay bergantian:**
```
Sacred temple moments
```
```
Real culture
```
```
Your pace
```

**Warna teks opsional:** putih atau kuning lembut (#FFD700) + outline hitam

---

### Scene 4 — OUTRO CTA (0:11–0:15)
**Visual:**
- Drone / wide shot jalan pedesaan
- Atau mobil private menyusuri area hijau
- Feel tenang, premium, personal

**Text overlay:**
```
Private Ubud day
Local guide. No tourist traps.

Message us for your itinerary
```

**Jangan tulis harga.**

---

## 5. Primary text (caption Meta)
```
Skip the tourist traps.
See the real Bali with a local friend.

Private tours with an English-speaking guide who actually knows the island —
not a random driver who rushes you through souvenir shops.

Tell us your dates. We’ll send a custom plan.
```

## 6. Headline (jika dipakai)
```
Real Bali. Local guide. No traps.
```

## 7. Description (opsional)
```
Private local experiences in Bali. Message us for a custom itinerary.
```

## 8. CTA tombol
- **Utama:** Send message / WhatsApp
- **Alternatif:** Learn more (kalau mampir ke landing dulu)

## 9. Objective kampanye
- Traffic / Messages / Engagement (awal tes)
- Jangan Conversion dulu kalau pixel belum matang

## 10. Budget tes
- AUD $5–7/hari
- 3–5 hari dulu, evaluasi hook rate + message

## 11. Metrik sukses awal
- 3-second view rate bagus
- CTR wajar
- Ada chat masuk (meski belum booking)
- Orang nanya “dates / itinerary”, bukan cuma “price?”

## 12. Aset yang dibutuhkan
- Video sawah Tegalalang
- Interaksi guide + guest
- Melukat / budaya
- Drone / jalan pedesaan
- Footage asli > stock

---

# =========================
# IKLAN 2 — VIDEO TOF
# “Adventure Without the Chaos”
# =========================

## 1. Tujuan
Menarik segmen adrenalin (ATV, rafting, air terjun) tanpa kesan “tur murahan / chaos”.

## 2. Target tambahan
- 25–40 tahun
- Interest adventure, outdoor, rafting, ATV, Bali holiday
- Grup teman / couple aktif

## 3. Spek
- Durasi 15 detik
- Musik: upbeat / light EDM / tropical beat
- SFX: deru ATV, cipratan air, teriakan excited (halus)

## 4. Storyboard

### 0:00–0:03 Hook
**Visual:** POV ATV ngebut, lumpur/semprotan ke kamera  
**Teks:**
```
This is not a tour bus
```

### 0:03–0:07
**Visual:** Rafting di jeram, ekspresi heboh  
**Teks:**
```
Private adventure day
```

### 0:07–0:11
**Visual:** Slow-mo lompat tebing / air terjun jernih  
**Teks:**
```
Local guide. Free hotel pickup.
```
*(boleh sebut free hotel pickup — ini value, bukan harga)*

### 0:11–0:15
**Visual:** Group senyum / high five / thumbs up  
**Teks:**
```
Message us for your dates
```

## 5. Primary text
```
Want adventure in Bali — without the tourist chaos?

Private ATV & rafting days with a local English-speaking guide.
No hidden stops. No pressure. Just the fun part.

Message us your dates and we’ll plan it for you.
```

## 6. Headline
```
Private Bali adventure day
```

## 7. CTA
Send message / WhatsApp

## 8. Catatan kreatif
- Jangan terlalu “extreme sports commercial”
- Tetap ramah & safe-looking (Australia sensitif safety)
- Tunjukkan guide mendampingi, bukan cuma action doang

---

# =========================
# IKLAN 3 — VIDEO TOF
# “Like Traveling with a Friend”
# =========================

## 1. Tujuan
Membangun emosi & trust. Cocok untuk retargeting soft + cold audience yang lebih “chill traveler”.

## 2. Tone
Hangat, pelan, human, tidak hard-sell.

## 3. Storyboard

### 0:00–0:03
**Visual:** Close-up senyum guide + tamu  
**Teks:**
```
Not a salesman. A local friend.
```

### 0:03–0:08
**Visual:** Jalan santai di desa, ngobrol, foto bareng, ketawa natural  
**Teks:**
```
Flexible plan. Your pace.
```

### 0:08–0:12
**Visual:** Sunset / dinner / momen tenang  
**Teks:**
```
No tourist traps. Ever.
```

### 0:12–0:15
**Teks:**
```
Ask for your custom itinerary
```

## 4. Primary text
```
The best Bali trips don’t feel like “tours.”
They feel like traveling with a local friend.

Private car. English-speaking guide.
No souvenir shop detours. No pressure.

Message us — tell us what you want to see.
```

## 5. Kapan dipakai
- Sebagai variasi Video 1
- Atau untuk audience yang sudah pernah engage (MOF soft)

---

# =========================
# IKLAN 4 — VIDEO TOF
# “What Australians Hate About Bali Tours”
# =========================

## 1. Tujuan
Problem-aware ads. Langsung nyentuh rasa frustasi traveler Australia.

## 2. Storyboard

### 0:00–0:03
**Visual:** Layar gelap / text bold / potongan antrean/tourist crowd  
**Teks:**
```
Tired of tourist traps?
```

### 0:03–0:06
**Visual:** Nuansa “forced shopping / bus / rushed” (singkat, jangan terlalu negatif)  
**Teks:**
```
Forced shopping stops
Rushed schedules
```

### 0:06–0:10
**Visual:** Switch ke footage Svaha: private car, guide ramah, tempat sepi indah  
**Teks:**
```
There’s a better way
```

### 0:10–0:15
**Visual:** Momen authentic + senyum  
**Teks:**
```
Private local guide
Message us your dates
```

## 3. Primary text
```
What most travelers hate about Bali tours:
forced shopping stops, rushed schedules, and hidden extras.

We do it differently.
Private local guide. Flexible plan. No tourist traps.

Heading to Bali? Message us your dates.
```

## 4. Catatan
- Jangan menyerang kompetitor secara kasar
- Fokus ke “masalah umum industri”, bukan nyinyir brand lain

---

# =========================
# IKLAN 5 — CAROUSEL MOF
# “What’s Included vs What’s NOT”
# =========================

## 1. Tujuan
Orang yang sudah nonton video → dikasih kejelasan value → chat.

## 2. Format
- Carousel 5 kartu
- 1080×1080 atau 1080×1350
- Background bersih, foto asli + teks besar

## 3. Isi tiap slide

### Slide 1 — Cover
**Visual:** Foto Ubud/sawah/temple aesthetic  
**Teks besar:**
```
Bali Private Tours
Done the local way
```
**Sub:**
```
No tourist traps. No pressure.
```

### Slide 2 — What’s included
```
✅ Private car + driver/guide
✅ English-speaking local
✅ Free hotel pickup
✅ Flexible itinerary
✅ Honest recommendations
```

### Slide 3 — What we refuse
```
❌ No souvenir shop detours
❌ No commission stops
❌ No pressure to buy
❌ No surprise “extra fees”
```

### Slide 4 — How it feels
```
Like traveling with a friend
who knows Bali inside out
```
**Visual:** Guide + guest natural moment

### Slide 5 — CTA
```
Tell us your dates
We’ll send a custom itinerary

📲 WhatsApp us
```

## 4. Primary text
```
Looking for a Bali tour that doesn’t feel like a tourist trap?

Here’s what you get with Svaha:
private local guide, flexible plan, hotel pickup —
and zero pressure shopping stops.

Message us your dates. We’ll build your day.
```

## 5. Headline
```
Private. Local. Transparent.
```

## 6. CTA
Send message

## 7. Desain notes
- Font besar, 1 ide per slide
- Warna: hijau Bali / cream / putih / aksen emas soft
- Jangan ramai logo
- Pakai foto asli tamu kalau ada

---

# =========================
# IKLAN 6 — CAROUSEL MOF
# “3 Signs You Found a Good Local Guide”
# =========================

## 1. Tujuan
Edukasi + positioning. Bikin orang mikir: “oh iya, gue harusnya cari yang kayak gini.”

## 2. Slide

### Slide 1
```
3 signs you found
a good Bali guide
```

### Slide 2
```
1. They speak clear English
and listen first
```

### Slide 3
```
2. They never force
souvenir shops
```

### Slide 4
```
3. They adjust the day
to YOUR pace
```

### Slide 5
```
That’s how we work.
Message us your dates.
```

## 3. Primary text
```
Not all Bali “guides” are the same.

A good one listens first, skips tourist traps,
and builds the day around you.

If that’s what you want — message us.
```

## 4. Kenapa efektif
Orang merasa “dibantu milih”, bukan “dijualin”.

---

# =========================
# IKLAN 7 — STATIC MOF
# “No Tourist Traps Promise”
# =========================

## 1. Tujuan
Iklan simpel, murah produksi, bagus untuk tes hook copy.

## 2. Visual
- 1 foto kuat: sawah / pura / guide + guest
- Area teks lega di tengah/bawah

## 3. Text di gambar
```
NO TOURIST TRAPS
Private local guide
Flexible plan

Message us for your itinerary
```

## 4. Primary text
```
Bali is magical — until someone rushes you through 5 shops for commission.

We don’t do that.
Private guide. Your pace. Real places.

Message us if you’re heading to Bali.
```

## 5. Headline
```
No tourist traps. Ever.
```

## 6. CTA
Send message

---

# =========================
# IKLAN 8 — STATIC MOF
# “Real Photos Only”
# =========================

## 1. Tujuan
Serang ketidakpercayaan terhadap iklan travel yang pakai stock photo.

## 2. Visual
- Collage 3–4 foto tamu asli
- Atau 1 grid foto natural

## 3. Text di gambar
```
Real guests. Real Bali.
Not stock photos.
```

## 4. Primary text
```
These are real moments from real trips —
not brochure photos.

Want the same experience?
Message us your dates and what you want to see.
```

## 5. Catatan
Kalau ada foto tamu Australia, ini jadi sangat kuat (minta izin dulu).

---

# =========================
# IKLAN 9 — BOF
# “Coming to Bali Soon?”
# =========================

## 1. Tujuan
Menutup orang yang sudah dekat keputusan (mau ke Bali / lagi planning).

## 2. Audience ideal
- Retargeting: yang nonton video 50%+, klik, atau engagers
- Atau interest kuat + behavior travel aktif

## 3. Visual opsi
A. Mockup chat WhatsApp  
B. Koper + paspor + view Bali soft  
C. Foto private car + guest

## 4. Text di gambar
```
Coming to Bali soon?
Get a private local guide
No tourist traps
```

## 5. Primary text
```
Heading to Bali in the next few weeks?

Lock in a private local guide who:
• speaks English
• knows the island
• never forces shopping stops

Message us your dates —
we’ll send a custom itinerary (usually within minutes).
Free cancellation up to 48 hours.
```

## 6. Headline
```
Private guide for your Bali trip
```

## 7. CTA
WhatsApp / Send message

## 8. Kenapa tanpa harga tetap closing
Karena yang ditawarkan di BOF adalah:
- kepastian guide
- custom plan cepat
- free cancellation
bukan “diskon”

---

# =========================
# IKLAN 10 — BOF
# “10-Minute Custom Plan”
# =========================

## 1. Tujuan
Turunkan friksi: orang takut “nanti dipaksa jualan”.

## 2. Text di gambar
```
Send your dates
Get a custom plan
in minutes
```

## 3. Primary text
```
Don’t waste your Bali days on a rushed group tour.

Send us:
1) your dates
2) hotel area
3) what you want (culture / adventure / chill)

We’ll reply with a custom plan.
No pressure. No spam.
```

## 4. Headline
```
Custom Bali plan in minutes
```

## 5. CTA
Send message

## 6. Bonus trust line
```
No pressure. No spam.
```
Ini penting buat audience Australia.

---

# =========================
# IKLAN 11 — BOF
# Social Proof
# =========================

## 1. Tujuan
Closing lewat kepercayaan orang lain.

## 2. Kalau ada testimoni asli
Pakai quote asli + nama/initial + negara kalau boleh.

**Contoh layout:**
```
“Felt like traveling with a friend,
not a tour company.”
— Sarah, Melbourne
```

## 3. Kalau belum ada testimoni AU
Pakai generic dulu + foto real guests, lalu segera kumpulkan review.

## 4. Primary text
```
Most of our guests say the same thing:
it didn’t feel like a tour — it felt personal.

Private guide. Flexible day. No tourist traps.

Message us if you want that kind of Bali trip.
```

## 5. CTA
Send message

---

# =========================
# SUSUNAN KAMPANYE (CARA PASANG)
# =========================

## Struktur recommended (awal)

### Campaign 1 — TOF Awareness/Messages
- Ad set: Australia cold
- Ads:
  1. Video Skip the Tourist Traps
  2. Video Adventure
  3. Video What Australians Hate

### Campaign 2 — MOF Consideration
- Ad set: engagers / video viewers
- Ads:
  1. Carousel Included vs NOT
  2. Static No Tourist Traps
  3. Carousel 3 Signs

### Campaign 3 — BOF Messages
- Ad set: warm audience (klik / engage 7 hari)
- Ads:
  1. Coming to Bali Soon
  2. 10-Minute Custom Plan
  3. Social Proof

---

# =========================
# COPY RULES (WAJIB)
# =========================

## Boleh
- local friend
- private guide
- no tourist traps
- flexible plan
- free hotel pickup
- custom itinerary
- message us your dates
- free cancellation up to 48 hours

## Jangan
- AUD $...
- from $60
- cheap
- best price
- discount
- promo 50%
- “murah meriah” vibe

---

# =========================
# ALUR SETELAH ORANG KLIK / CHAT
# =========================

## Urutan balas WA (penting)
1. Sapa ramah
2. Tanya dates
3. Tanya hotel area / berapa orang
4. Tanya minat: culture / adventure / chill
5. Baru kirim opsi itinerary + harga

## Template singkat
```
Hi! Thanks for messaging Svaha 🌴
Happy to help plan your Bali day.

Can I get:
1) your dates
2) hotel area
3) number of people
4) what you’d love to see (culture / adventure / chill)

I’ll send a custom plan shortly 🙂
```

---

# =========================
# PRIORITAS EKSEKUSI
# =========================

## Minggu ini (wajib)
1. **Iklan 1** Video Ubud — Skip the Tourist Traps
2. **Iklan 5** Carousel Included vs NOT
3. **Iklan 9** BOF Coming to Bali Soon

## Minggu depan
4. Video Adventure
5. Static No Tourist Traps
6. BOF 10-Minute Custom Plan

---

# =========================
# CHECKLIST PRODUKSI PER IKLAN
# =========================

## Untuk setiap video
- [ ] Hook kuat di 3 detik pertama
- [ ] Teks terbaca saat muted
- [ ] Tidak ada harga
- [ ] CTA jelas di akhir
- [ ] Export 1080×1920
- [ ] Nama file rapi, contoh: `Svaha_TOF_Ubud_NoPrice_v1.mp4`

## Untuk setiap static/carousel
- [ ] Font besar
- [ ] 1 pesan utama per slide
- [ ] Foto asli
- [ ] CTA di slide terakhir
- [ ] No price

---

**Inti semua iklan ini:**
Bukan menjual “murah”, tapi menjual rasa:
> “Aku aman, aku nggak ditipu, aku dapat local friend di Bali.”

Itu yang bikin orang Australia chat.