---
description: Complete breakdown of Svaha Tour's Meta Ads campaign for Bali tours targeting
  Australians — positioning, 3-stage funnel (TOF/MOF/BOF), all 11 ads with status,
  and detailed storyboard for Iklan 1 (20-second Veo video with VO) including two
  versions and Veo prompts
name: svaha-meta-ads-campaign
session_id: 200a52beee7748cb8a14abdc929d1fbc
source_conversation: '[[mem_session/dialog/200a52beee7748cb8a14abdc929d1fbc.jsonl]]'
---

# Svaha Tour Meta Ads Campaign — Breakdown

**Date:** 2026-07-30
**Client:** Svaha Tour (Bali private tours)
**Target:** Australian tourists

## Positioning
> "See the real Bali with a local friend — no tourist traps, no pressure, no hidden stops."

- No prices shown in any ad. Prices discussed only after they chat on WhatsApp.
- WhatsApp flow: ask dates → hotel → number of people → interests → then give price.

## Funnel Structure (3 Stages)

### TOF (Top of Funnel) — 4 Videos
Cold audience who don't know Svaha yet. Hook on fear of tourist traps → solution (local friend).

1. **Iklan 1 — "Skip the Tourist Traps" (Ubud)** — 15s/20s. Hook: POV sawah Tegalalang. ✅ Prompts ready.
2. **Iklan 2 — "Adventure Without the Chaos" (ATV/Rafting)** — 15s. Hook: POV ATV mud splatter. Segment: 25-40 yr, friend groups. ✅ Prompts ready.
3. **Iklan 3 — "Like Traveling with a Friend"** — 12-15s. Emotion & trust. Close-up guide + guest smiling. ✅ Prompts ready.
4. **Iklan 4 — "What Australians Hate About Bali Tours"** — Problem-aware, attack frustration. ⏳ Opsional (no prompt yet, needs stock/negative footage).

### MOF (Middle of Funnel) — 3 Carousels + 2 Statics
Build trust, answer subconscious fears.

5. **Iklan 5 — Carousel "What's Included vs What's NOT"** ⭐ — 5 slides. ✅ ALL prompts ready.
6. **Iklan 6 — Carousel "3 Signs You Found a Good Local Guide"** — ❌ No prompt yet.
7. **Iklan 7 — Static "No Tourist Traps Promise"** — 1 photo guide+guest in rice fields. ✅ Ready.
8. **Iklan 8 — Static "Real Photos Only"** — Collage of real guest photos. ✅ Ready.

### BOF (Bottom of Funnel) — 3 Ads
Push action: send dates, get itinerary in 10 minutes.

9. **Iklan 9 — Static "Coming to Bali Soon?"** — Retarget (50%+ engagement). ✅ Ready.
10. **Iklan 10 — Static "10-Minute Custom Plan"** — Visual: hand holding phone, notebook, coffee. ✅ Ready.
11. **Iklan 11 — Static Social Proof** — Guest smiling in car. ✅ Ready.

### Priority Execution
**This week (3 core ads):**
1. Iklan 7 — No Tourist Traps Promise (static) — easiest, test hook
2. Iklan 5 — Carousel Included vs NOT (5 slides) — answers fears directly
3. Iklan 1 & 3 — Video Ubud + Friendship — for cold TOF audience

**Next week:** Iklan 2 (Adventure video), Iklan 9 (BOF Coming to Bali Soon), Iklan 11 (Social Proof)

---

## Iklan 1 — Detailed Storyboard ("Skip the Tourist Traps")

**Final format:** 20 seconds total = 2 scenes × 10 seconds each
**Visual:** Generated with Veo (Google AI video generator) — completely silent, no music, no SFX
**Audio:** Only English voice over (warm, natural tone — not salesy)
**Resolution:** 1080×1920 (Reels/Stories)

### Version A — "The Journey" (Warm, narrative approach)

**Scene 1 (0:00–0:10)** — Hook & Meet
- Visual: POV walking through Tegallalang rice terraces early morning, mist, lush green. Camera pans right → Balinese local male guide (30s, clean collared shirt) walks in, smiles naturally.
- VO: "You've seen Bali in the brochures. Beautiful, right? But most tours rush you through souvenir shops and crowded temples. There's a better way."
- Text overlay: "Skip the tourist traps"

**Veo Prompt Scene 1:**
```
A cinematic 10-second video, photorealistic, shot on a Sony A7IV with a 35mm lens. 
Start: POV walking through the Tegallalang rice terraces in the early morning, light mist, lush green layered paddies, narrow dirt path, calm and quiet atmosphere.
Then: camera slowly pans right and a Balinese local male guide in his 30s, wearing a simple clean collared shirt, walks into frame, smiles naturally, looks at the camera with a warm friendly expression as if saying hello.
Natural morning golden light, soft shadows, subtle handheld realism.
Documentary travel style, authentic Bali atmosphere, not staged.
No text overlay. No watermark.
```

**Scene 2 (0:10–0:20)** — Experience & Close
- Visual: Guide + Australian traveler at simple wooden warung on rice field edge, looking at itinerary together, genuine smiles. Transitions to wide shot of clean white private car driving on quiet tropical village road, golden sunset glow.
- VO: "A private local guide who knows the island. No hidden stops. No pressure. Just authentic Bali. Message us your dates. We'll plan your day."
- Text overlay (at end): "Message us for your itinerary"

**Veo Prompt Scene 2:**
```
A cinematic 10-second video, photorealistic documentary style, shot on a Sony A7IV.
Sequence of two moments flowing smoothly:
First 6 seconds: a Balinese guide and an Australian traveler are sitting at a simple wooden warung table on the edge of a rice field, looking at a printed itinerary together, natural conversation, genuine smiles, relaxed body language. Warm afternoon golden light, soft breeze, green rice paddies.
Then seamless transition to last 4 seconds: wide shot of a clean white private car driving slowly on a quiet tropical village road, palm trees, golden sunset glow, peaceful calm ending.
Authentic travel documentary style, natural skin texture, no plastic look, no staged commercial feel.
No text overlay. No watermark. No audio.
```

### Version B — "The Contrast" (Problem → Solution, more dramatic)

**Scene 1 (0:00–0:10)** — The Problem
- Visual: Crowded tourist entrance at a Bali temple, large groups, souvenir stalls, impatient guide, tired traveler. Slightly desaturated, harsh midday light, chaotic vibe.
- No VO suggested for this version.

**Veo Prompt Scene 1:**
```
A cinematic 10-second video, photorealistic documentary style, slightly desaturated color grading, shot on a 24mm lens for a wide crowded feel.
Scene: a busy tourist entrance area at a Bali temple, large groups of tourists walking slowly, people crowded around souvenir stalls, a Balinese guide looking at his watch impatiently, a traveler looking tired and overwhelmed. 
Crowded, noisy atmosphere. Harsh midday sunlight, flat shadows, dusty air feel.
Slightly uncomfortable, chaotic vibe. Documentary authentic travel, not dramatized.
No text overlay. No watermark.
```

**Scene 2 (0:10–0:20)** — The Solution
- Visual: Guide + 2 travelers at simple warung on rice field edge, drinking young coconut, laughing. Transitions to wide shot of them in private car, sunset, peaceful.
- Warm golden color grading, documentary style.

**Veo Prompt Scene 2:**
```
A cinematic 10-second video, photorealistic, warm golden color grading, shot on a 35mm lens documentary style.
Starts: a Balinese guide and two Australian travelers sitting at a simple local wooden warung table on the edge of a rice field, drinking young coconut, genuine laughter and casual conversation. Warm late afternoon golden light, gentle breeze, rice field swaying, natural smiles, no staged pose.
Then: camera transitions to a wide shot of the same travelers walking toward a clean white private car with the guide holding the door open, peaceful tropical road, soft sunset glow, palm trees silhouettes.
Authentic warm hospitality feeling, natural skin texture, real skin pores, no plastic beauty filter, no text overlay, no watermark.
CRITICAL: transition should feel like a seamless continuous movement.
```

### Full VO Script (Version A, English)
```
(0:00) You've seen Bali in the brochures. Beautiful, right?
(0:04) But most tours rush you through souvenir shops and crowded temples.
(0:07) There's a better way.
(0:10) A private local guide who knows the island.
(0:14) No hidden stops. No pressure. Just authentic Bali.
(0:17) Message us your dates. We'll plan your day.
```

### Editing Workflow (CapCut)
1. Generate Scene 1 (Veo, 10s, silent)
2. Generate Scene 2 (Veo, 10s, silent)
3. Join in CapCut — each exactly 10s, cross dissolve 0.3s
4. Add VO track
5. Add text overlays (not in Veo):
   - Scene 1: "Skip the tourist traps"
   - Scene 2 end (0:17–0:20): "Message us for your itinerary"
6. Export 1080×1920, 30fps, MP4
7. Filename: `Svaha_TOF_Ubud_VO_v1.mp4`

### Recommendation
Start with Version A ("The Journey") — safer for cold audience, easier to edit, positive hook. Test A/B with Version B later if footage of crowded tourist areas is available.