---
description: 'Svaha Tour & Travel (Mas Eko) Meta Ads funnel strategy: creative-first
  approach, 11 ads across 3 funnel tiers (TOF/MOF/BOF), targeting Australians aged
  25–55 at AUD $5–7/day per ad set. Infrastructure (Pixel, WP landing page, Fluent
  Forms, WA Business) intentionally deferred until ad creative is produced.'
name: svaha-meta-ads-strategy
---

# Svaha Meta Ads Strategy

Rule: For Svaha Tour & Travel (Mas Eko), ad creative is produced first — all 11 ads storyboarded and executed before any infrastructure is built.

Why: Mas Eko made an explicit sequencing decision to avoid infrastructure setup blocking creative momentum. AI generation (Veo Omni) replaces manual footage editing despite 170+ real footage files existing.

How to apply:
- **Funnel:** Meta Ads → Landing Page (WP, Second Home Visa) → WhatsApp. CTA on all tiers is "Send Message."
- **Campaigns:** 3 tiers — TOF (awareness), MOF (consideration), BOF (decision) — each as a separate Messages-objective campaign.
- **Targeting:** Australia (Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast), age 25–55, interests in Bali/travel/holiday planning, frequent international traveler behavior. Budget AUD $5–7/day per ad set, test 3–5 days.
- **Ad priority order:**
  - P1: "Skip the Tourist Traps" (video 15s, TOF) ← current production focus; 2 Veo Omni scenes @ 8s, 9:16
  - P1: "What's Included vs NOT" (carousel 5-slide, MOF) ← storyboard ready, not yet executed
  - P1: "Coming to Bali Soon?" (static, TOF)
  - P2: 3 further ads the following week
  - P3: 5 complementary ads including testimonial (blocked on AU/NL testimonial collection)
- **Infrastructure still pending (do not assume live):** Meta Pixel, WP landing page, Fluent Forms + WA redirect, reCAPTCHA, WA Business ↔ FB Page connection.
- Video prompts use [[digest/procedure/kukuhaldy-nano-structure-anti-ai-prompts.md]] (Realism Booster + Anti-AI Constraints blocks); text overlays added post-production in CapCut.
- Do not suggest switching to manual footage editing or infrastructure-first sequencing unless Mas Eko raises it.

derived_from:: [[memory/2026-07-26/svaha-fb-ads-creative-production.md]]
derived_from:: [[memory/2026-07-26.md]]
relates_to:: [[digest/procedure/kukuhaldy-nano-structure-anti-ai-prompts.md]]