---
summary: "Mas Eko's long-term memory — core decisions, preferences, reusable patterns"
read_when: Every new session or bootstrapping workspace
last_updated: 2026-07-06
---

## 👤 User Profile

| Field | Value |
|-------|-------|
| **Nama** | Mas Eko |
| **Role** | Freelance advertiser / Meta Ads specialist |
| **Timezone** | Asia/Bali (GMT+8), aktif setelah ~23:20 WITA |
| **Lokasi** | Bali |
| **Kontak** | Telegram ID: `203050635` |
| **Main Client** | Rolina Visa Services (visa agency, Bali) |
| **Preferred Deliverable** | DOCX with comparison tables & concrete numbers |

---

## 🎯 Active Projects (Non-Negotiable)

| Project | Type | Priority |
|---------|------|----------|
| **Bali Usada Database** | Database | 🟢 URGENT |
| **@balimentari (NLP/Hypnosis Content)** | Content | 🟢 Active |
| **Rolina Visa — Meta Ads Campaign** | Advertising | 🟢 Active |
| **Nago (Web + Discovery)** | Web | ✅ Landing + quiz done |
| **Web Psikolog Indra Surya** | Web Dev | 🟡 On hold |
| **Branding Tugus Purwa** | Branding | 🟡 On hold |
| **Object Imagery Hypnosis Ebook** | Produk Digital | 🟢 Concept approved |

---

## 📌 Core Business Decisions

### Rolina Visa — Ad Strategy
- **Business:** Visa services in Bali (since 2012), targeting inbound foreigners
- **USPs:** "Pertama di Bali", 20+ years experience
- **Target split:** AU (60% budget, casual English hooks) + NL (40% budget, dual Dutch+English, history angle)
- **Funnel:** TOFU → MOFU → BOFU via WA/website
- **Competition:** 10 agencies mapped; key differentiators = pricing transparency, language support, speed tiers

### @balimentari — Content Strategy

#### Golden Rule (Non-Negotiable)
Setiap konten baru WAJIB menyebut **"Nyambung ke: [prev content]"** — berlaku untuk semua ide konten (termasuk cronjob).

#### Carousel Framework
- **Formula:** Hook menohok → relate ke fenomena anak muda → kaitkan ke konsep psikologi
- **Top Resonant Themes:** Ghosting, overthinking, FOMO, self-sabotage, toxic productivity, cognitive dissonance, projection
- **Avoid:** Terlalu akademis, terlalu nge-judge, terlalu vague
- **Batch rule:** 3 ide per request, tidak boleh ulang tema yang sama dengan batch sebelumnya
- **Always request caption upon carousel completion**

#### Content Universe (Bawah Sadar Psychology)
```
Bawah Sadar (foundation)
  ├─ Contoh Bawah Sadar (application)
  ├─ Critical Factor / Si Penjaga Gerbang (mechanism)
  │    ├─ Self-Sabotage (manifestation)
  │    ├─ Denial (defense form)
  │    └─ Secondary Gain (hidden benefit)
  ├─ Afirmasi Gak Work (problem)
  │    └─ Fake It Till You Make It (solution)
  ├─ Trauma Lebih Nempel (memory mechanism)
  │    └─ Projection (trauma manifestation)
  └─ Comfort Zone (barrier to change)
```

#### Brand Identity
- **Colors:** Deep teal blue (#1A5F7A) + Soft cream (#FFF8F0) + Orange (#FF9F43)
- **Mascot:** "Surya" — sun chibi | **Style:** Flat vector, minimalis, modern, calming/edukatif

#### Daily Auto-Content Pillars (no review needed)
| Time (WITA) | Content | Notes |
|-------------|---------|-------|
| 07:00 | Weather (Bali) | Multi-source cross-ref |
| 12:00 | Sports Update | If event exists |
| 22:00 | Daily News | Politics → Economy → Sports → Entertainment |
| 02:00 (every 2 days) | @balimentari carousel ideas | 3 per batch; must follow Golden Rule |

- **News structure:** Fenomena Alam → Politik → Ekonomi → Olahraga/Timnas → Hiburan
- **Sports tone:** Santai, bahasa gaul anak Jaksel/Bali, emoji-rich, conversational
- **Sports framing:** "Argentina kasih pelajaran" **not** "Argentina menang 3-0"
- **Economy indicators:** Rupiah & IHSG sebagai indikator rutin

---

## 🔧 VIOSTUDIO API — Core Reference

- **API Key:** `vio_sk_vA8llIYm51J3oyXtfevrM92yUBJ8-3IS1sIn6xydF8o`
- **Base URL:** `https://api.viostudio.id/v1`

### Model Priority & Costs

| Model | Type | Credits | Use Case |
|-------|------|---------|----------|
| `omni-flash` | Video (t2v, max 6s) | **1** | Best value; primary choice |
| `gpt-image-2.0` | Image | **5** | Preferred image model |
| `veo-3.1-lite` | Video (i2v/t2v) | 5 | Good fallback |
| `veo-3.1-fast` | Video (i2v/t2v) | 50 | Fast but expensive |
| `veo-3.1-quality` | Video (i2v/t2v) | 100 | Best quality |

### Production Rules
- **Model priority:** `omni-flash` (1cr) → `veo-3.1-lite` (5cr) → higher models
- **Prompt language:** Bahasa Indonesia (more stable results)
- **Safety (mental health/hypnosis):** Avoid "fight or flight", "stress active", "panic attack"
- **Aspect ratio:** Use `"3:4"` (1080×1440 px) for IG carousel. **Never** `"4:5"` or `"3/4"` (ERROR 400)
- **Text rendering:** Generate background-only images, overlay via Python/PIL (AI text is imprecise)
- **Batch splitting:** Split into 3-4 slide batches to avoid timeout; sequential generate + poll ~5-10 min for 6-7 slides
- **Timeout retry:** Max 30x, 8s interval; HTTP 500 errors recoverable via retry

### Reels Workflow
1. Generate 9:16 images (`gpt-image-2.0` preferred)
2. Upload to `/v1/assets`
3. Animate via i2v model
4. Poll `/v1/generations/{id}` every 8–15s

---

## 🎬 OpenMontage — Local Video Pipeline

**Repo:** `calesthio/OpenMontage` | **Path:** `/app/working/workspaces/default/OpenMontage/`
**Setup:** `make setup` (installs Python deps, Remotion, Piper TTS v1.4.2, HyperFrames v0.7.17, FFmpeg)

### Free Tools (No API Key)
| Category | Tools |
|----------|-------|
| **Audio** | `piper_tts`, `audio_mixer`, `audio_enhance`, `freesound_music`, `pixabay_music`, `audio_probe` |
| **Video** | `video_stitch`, `clip_search`, `direct_clip_search`, `video_compose`, `hyperframes_compose` |
| **Compose** | Remotion, HyperFrames, FFmpeg |
| **Analysis** | `video_analyzer`, `scene_detect`, `frame_sampler`, `composition_validator`, `visual_qa` |
| **Enhance** | `color_grade`, `upscale`, `bg_remove`, `face_restore`, `subtitle_gen` |

### Constraints
- **Piper TTS:** ❌ No Indonesian model (404 on HuggingFace). Use `en_US-lessac-medium` (63MB) for English.
- **Graphics/Video gen:** Require API key (OpenAI recommended, ~$5)
- **GPU tools (WAN 2.1):** Require PyTorch + GPU — use `requirements-gpu.txt`

### Video Compose Pattern
1. Generate narration via `piper_tts` (`en_US-lessac-medium`)
2. Compose with Remotion: warm gradient background + kinetic typography (Quicksand font)
3. Output: 1080×1920 (9:16), 24fps, MP4 via FFmpeg

---

## 💬 Communication & Workflow Preferences

### Interaction Style
- **Inisiatif:** Langsung action, gas & semangat
- **Signal language:** "stop" = salah, "aman" = setuju, "udh/dgn/yg" = casual
- **Tone:** Santai, akrab (panggil "bre"/"Mas Eko"), kayak ngobrol sama temen
- **Humor:** Abu Nawas style, jokes garing
- **Check-in:** Awal minggu + daily via Telegram

### Workflow Rules
1. **Review-first:** Always propose detailed concept before generating — never generate directly
2. **Clarity direction:** Always ask where ads/closing should direct the user
3. **Comparison tables:** Include concrete numbers (budget, estimates) whenever possible

---

## 🔁 Automation & Scheduled Tasks

### Cronjob — Daily Content Ideas
- **Job ID:** `226198d7` — "Ide Konten Psikologi Harian"
- **Schedule:** Daily 10:00 WITA (02:00 UTC) → Telegram `203050635`
- **Type:** Agent — generates 3 fresh content ideas, each referencing previous theme (Golden Rule)

### Repliz API (Social Media Scheduler)
- **Base URL:** `https://api.repliz.com`
- **Auth:** Basic `9332936724:tH8tV0K38psksdYyyzfRHiGcpGZ0DdB7`
- **Endpoint:** `POST /public/schedule`
- **IG @balimentari ID:** `6957dc8f1fab4cfd20463b82`
- **FB Bali Mentari ID:** `6957d0461fab4cfd2045bef6`

### Multi-Source Research Strategy
- **Weather sources:** BMKG Instagram (paling update & ringkas), Detik Bali, Radarbali, Indobalinews, Tribun Bali, Bali Post, Kontan
- **Conflict resolution:** Majority vote jika ada data konflik antar sumber

---

## 🛠️ High-Value Technical Patterns

### Competitor Analysis (Meta Ads)
1. Scan **Meta Ads Library** (`facebook.com/ads/library/`)
2. Catalog: website, positioning, languages, USP, pricing, services, contact
3. SWOT per competitor → identify gap
4. Funnel: **TOFU → MOFU → BOFU** + closing channel

### Multi-Market Ad Strategy
- Budget split by market size (e.g., AU 60% / NL 40%)
- AU = casual English; NL = dual Dutch+English
- Separate ad sets per country, different hooks

### DOCX Generation (Node.js `docx`)
- **⚠️ `write_file` truncates ~27KB** — NEVER merge truncated files. Use chunked approach.
- **Chunking:** Split into 6+ small JS files (<15KB each), `cat chunk*.js > final.js && node final.js`
- **Quote rule:** Use **single quotes** for JS strings, **double quotes** inside content

### Browser Reliability
- `browser_use` frequently fails (CAPTCHAs, CDP timeouts)
- **Fallback:** `tavily_search` for web research
- Always test browser availability first

---

## 🧠 Installed MCP Skills

| Skill | Repo | Function |
|-------|------|----------|
| **social** | coreyhaines31/marketingskills | Social media content |
| **content-strategy** | coreyhaines31/marketingskills | Content strategy |